| 1 |
Role of Consumers Emotional Attachment towards Brands |
Dr.K.Sathyanarayan ,P. Subburaj |
Psychology and Education |
Vol 58 No 2 |
2021 |
9925-9936 |
| 2 |
Impact of Employment Development Opportunities and Mindfulness on Institution Reputation |
K.R Sugavanam , Dr.K.Sathyanarayan |
PAIDEUMA JOURNAL |
Vol XIII Issue VII |
2020 |
153-162 |
| 3 |
Human Resource Management: Ecosystem |
P. Subburaj , Dr.K.Sathyanarayan , |
Think India Journal |
Vol 22, Issue 21 |
2020 |
703 - 712 |
| 4 |
E-service qual;ity in the banking service: literature analysis |
Mr. K.C. Balaji & Dr. K. Sathyanarayan |
An International Journal multidisciplinary quarterly journals |
Volume VIII/Ajanta |
2019 |
- |
| 5 |
A Concept of Experiential Marketing: Literature Analysis |
Mr. P. Subburaj |
An International Journal multidisciplinary quarterly journals |
Volume III |
2019 |
- |
| 6 |
Impact of Social media influence on loyalty intension with refrerence to jewellery market in India |
Dr. K. Sathyanarayan & Ms. A.S. Poornima |
International Journal of mechanical and production Engineering Research and Development |
2249-6890 |
2018 |
- |
| 7 |
Impact of HRM Practice on Job Satisfaction in IT/ITes industires in chennai |
Dr. Sathyanaryan & Mr. Rajanjayabalan |
An International Journal multidisciplinary quarterly journals |
- |
2018 |
- |
| 8 |
Effect of Organisational commitment, motivation, attitute towards works on job satisfaction. Job performance and turnover intension |
Dr. K. Sathyanaryan & Dr. B. Lathalavanya |
Journal of Management |
Volume V |
2018 |
- |
| 9 |
Study on the effect of hedonic shopping value on repurchase intentin of online consumer |
Dr. K. Sathyanarayan & Ms. Vasudha |
Journal of Management Research and Analysis |
Volume V |
2018 |
- |
| 10 |
The Impact of employee involvement on restructing agile work force |
Dr. Sathyanaryan & Mr. Rajanjayabalan |
Kaveripakkam college research of management research |
Volume VIII |
2018 |
- |
| 11 |
A conceptual Study on Service Recovery satisfaction |
P.Madhan Kumar , Dr.K.Sathyanarayan |
Innovation for sustainable growth of business |
- |
2018 |
33-38 |
| 12 |
Influenced Global Consumption Orientation impacts Global Brand Attitude with reference to Indian Consumers’ perspective? |
Dr.K.Sathyanarayan , K.R Sugavanam |
SIMSARC |
- |
2018 |
|
| 13 |
Innovation in social media marketing and technology acceptance among different age group-an empirical study |
Ms. A.S. Poornima & Dr. K. Sathyanaryan |
Journal of Management |
Volume IV |
2017 |
- |
| 14 |
a conceptual study on the impact of social media on consumer buying behavior |
Mr. K.C. Balaji & Dr. K. Sathyanaryan |
International journal of business intelligence & Innovation |
Volume 2 |
2017 |
- |
| 15 |
Novelty in the teaching for sustained results |
Dr. K. Sathyanarayan & Mr. K.R. Sugavanam |
International journal of business intelligence & Innovation |
Special Volume |
2017 |
- |
| 16 |
Emotional regulation consumption: impact on consumer behavior |
Dr. K. Sathyanarayan & Ms. Vasudha |
International journal of business intelligence & Innovation |
Special Volume |
2016 |
- |
| 17 |
Innovative Strategies and Best Organization Practices |
Dr.K.Sathyanarayan |
International Conference on Managing Globalization Trends and Challenges |
- |
2015 |
351-356 |
| 18 |
Polarization of Luxury Value of Branded Products in Shopping Malls: An Empirical Evidence |
S.Savitha ,Dr.K.Sathyanarayan |
International Conference on Managing Globalization Trends and Challenges |
- |
2015 |
397-405 |
| 19 |
Luxury Market is going Green: Brands can't afford to ignore it |
S.Savitha , Dr.K.Sathyanarayan |
International Research Journal of Management & Humanities |
Vol2, Issue 2 |
2014 |
218-223 |
| 20 |
Dicuss the Environmental sustainability is no longer optional for necessity |
S.Savitha, Dr.K.Sathyanarayan |
International Research Journal of Management & Humanities |
Vol2, Issue 2 |
2014 |
151-155 |
| 21 |
The Impotance of Emotional Regulation Consumption in Understanding Consumer |
Vasudha. R , Dr.K.Sathyanarayan |
SELP Journal of Social Science |
Vol 5, Issue 21 |
2014 |
78-82 |
| 22 |
Taxonomy of Luxury Brand Value |
S.Savitha , Dr.K.Sathyanarayan |
SELP Journal of Social Science |
Vol III , Issue 8 |
2014 |
86-88 |
| 23 |
Consumers Attitude Towards Luxury Brands |
S.Savitha , Dr.K.Sathyanarayan |
SELP Journal of Social Science |
Vol V, Issue 19 |
2014 |
83-87 |
| 24 |
Best Organizational Practices to Overcome Service Failure |
P.Madhan Kumar , Dr.K.Sathyanarayan |
Proceedings of the International Conference |
- |
2014 |
69-72 |
| 25 |
Strategic Decisions in International Marketing |
Dr.K.Sathyanarayan |
International Journal on Information Science and Computing |
Vol4 No1 |
2010 |
23-26 |
| 26 |
Conspicuous Consumption to Consumption |
Dr.K.Sathyanarayan |
sankhya international journal of management and technology |
Vol 1, Issue 2 |
2010 |
100-101 |
| 27 |
Strategic Decisions in International Marketing |
K.Sathyanarayan |
International Journal of Information science and computing |
vol 4, No1 |
2010 |
23 - 26 |
| 28 |
A Study on Consumer Trust, Value and Loyalty in Relational Excahnge |
Dr.N.Balasubramanian , Dr.K.Sathyanarayan |
Indian Journal of Marketing |
- |
2008 |
38 |
| 29 |
A Study on Consumer Trust, Value and Loyalty in Relational Exchange with Reference to Airlines |
Dr.K.Sathyanarayan, Dr.N.Balasubramanian |
SRM Management Digest |
- |
2008 |
32 - 40 |
| 30 |
The Impact of Service Recoveryon Customer Satisfaction and Customer Loyalty |
P.Madhan Kumar, Dr.K.S Sathyanarayan |
MIM International journal of Management Research |
- |
- |
43-50 |
| 31 |
Indian Luxury Market - an Appraisal |
S.Savitha , Dr.K.Sathyanarayan |
International Journal of Business Intelligence & Innovations |
- |
- |
97-101 |
| 32 |
A Study on Organizational Factors and Employee Job Satisfaction |
P.Madhan Kumar ,Dr.K.Sathyanarayan |
International Journal of Business Intelligence & Innovations |
- |
- |
109-113 |
| 33 |
Strategic Human Resource Management in Global Perspective |
T.S Dhanuja , Dr.K.Sathyanarayan |
Rethinking Management Theories & Practices In the Present Indian Economic Context |
- |
- |
129-133 |
| 34 |
A Conceptual Framework for the Service Recovery Paradox |
P.Madhan Kumar, Dr.K.Sathyanarayan |
Rethinking Management Theories & Practices In Present Indian Economic Context |
- |
- |
1-10 |
| 35 |
Drivers for Green Purchase Intention and Its impact on Consumer's Purchase Decision |
S.Savitha, Dr.K.Sathyanarayan |
Rethinking management Theories & Practices In the Present Indian Economic context |
- |
- |
28-33 |
| 36 |
Emotional Intelligence Leadership and Innovation for Successful Organization |
Vasudha R , Dr.K.Sathyanarayan |
Competency Buildings Strategies |
- |
- |
196-201 |
| 37 |
Employee - Customer Relationship Management |
Dr.K.Sathyanarayan |
Human Resource and Marketing Missing Links & Bridging Gap |
- |
- |
178 - 181 |