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From the Desk of the Vice Chancellor

Greetings!

As the Vice Chancellor of this premier university, I am extremely pleased to share this space to converse with all of you. The University of Madras is a post- sesquicentennial institution which has forged a glorious path for itself and has been the site for significant scientific discoveries as well as the beacon for national and regional societal transformation. It has successfully managed to hold aloft its tradition even while keeping up with the emerging trends. One reason for this is the way in which the university has kept alive its interactions with all the stakeholders.

The COVID 19 pandemic has introduced a ‘new normal’ and its impact is felt in the workings of the university as well. The students have been attending the lectures online. While online learning has the advantage of being anytime and anywhere, it has taken away the peer group interaction and peer learning which are integral aspects of the university experience. We look forward to welcoming you to the campus very soon. Meanwhile, our faculty and administration will continue to bring the best to the virtual classrooms. As students, you need to view the restrictions posed by the pandemic as a temporary deterrent. Your focus should be to gain the competencies to conduct application oriented research in order to evolve as useful citizens of our society.

Our university boasts of faculty with a high degree of knowledge and commitment to offer the best in teaching and research. Given the context of the pandemic, we need to redefine our teaching-learning processes to offer the best pedagogic experience to our students. Similarly, the post-pandemic era demands that we hone the employment potential and entrepreneurial capacity of our learners. This necessitates that we focus on sponsored research in cutting edge areas.

Our administrative staff have been the backbone of the university. While we move towards a transparent and complete e-governance model, we need more support from you. When the teaching-learning process at our university – from admission to certification -- is moving into the digital era, your skills and competencies need to keep pace.

At our university, we are gearing up for the final round of NAAC re-accreditation. This has offered us an opportunity to assess our Strengths, Weaknesses, Opportunities and Challenges. Further, it has made us more determined to reiterate our quality benchmarks in teaching, research and extension activities. We are aware of this responsibility and fully prepared for it because, our university has always encouraged individual thinking within the established frameworks. This is echoed in the words of Tim Burners Lee, who initiated the World Wide Web: “We are forming cells within a global brain and we are excited that we might start to think collectively. What becomes of us still hangs crucially on how we think individually.” Let us unite to make the educational experience at the University of Madras a synergy of the best minds and best thoughts.

Prof.Dr.S.Gowri

Vice-Chancellor
University of Madras

Dr. K. SathyanarayanPh.D.

Professor
Department of Management Studies
1

Awards

37

Publications

43

Seminars / Conference

1

Projects

11

Ph.D Awarded

0

Ph.D Present

Publications

Journals (Total Journals: 37)

# Title Author Publisher Volume Year Page(s)
1 Role of Consumers Emotional Attachment towards Brands Dr.K.Sathyanarayan ,P. Subburaj Psychology and Education Vol 58 No 2 2021 9925-9936
2 Impact of Employment Development Opportunities and Mindfulness on Institution Reputation K.R Sugavanam , Dr.K.Sathyanarayan PAIDEUMA JOURNAL Vol XIII Issue VII 2020 153-162
3 Human Resource Management: Ecosystem P. Subburaj , Dr.K.Sathyanarayan , Think India Journal Vol 22, Issue 21 2020 703 - 712
4 E-service qual;ity in the banking service: literature analysis Mr. K.C. Balaji & Dr. K. Sathyanarayan An International Journal multidisciplinary quarterly journals Volume VIII/Ajanta 2019 -
5 A Concept of Experiential Marketing: Literature Analysis Mr. P. Subburaj An International Journal multidisciplinary quarterly journals Volume III 2019 -
6 Impact of Social media influence on loyalty intension with refrerence to jewellery market in India Dr. K. Sathyanarayan & Ms. A.S. Poornima International Journal of mechanical and production Engineering Research and Development 2249-6890 2018 -
7 Impact of HRM Practice on Job Satisfaction in IT/ITes industires in chennai Dr. Sathyanaryan & Mr. Rajanjayabalan An International Journal multidisciplinary quarterly journals - 2018 -
8 Effect of Organisational commitment, motivation, attitute towards works on job satisfaction. Job performance and turnover intension Dr. K. Sathyanaryan & Dr. B. Lathalavanya Journal of Management Volume V 2018 -
9 Study on the effect of hedonic shopping value on repurchase intentin of online consumer Dr. K. Sathyanarayan & Ms. Vasudha Journal of Management Research and Analysis Volume V 2018 -
10 The Impact of employee involvement on restructing agile work force Dr. Sathyanaryan & Mr. Rajanjayabalan Kaveripakkam college research of management research Volume VIII 2018 -
11 A conceptual Study on Service Recovery satisfaction  P.Madhan Kumar , Dr.K.Sathyanarayan Innovation for sustainable growth of business - 2018 33-38
12 Influenced Global Consumption Orientation impacts Global Brand Attitude with reference to Indian Consumers’ perspective? Dr.K.Sathyanarayan , K.R Sugavanam SIMSARC - 2018
13 Innovation in social media marketing and technology acceptance among different age group-an empirical study Ms. A.S. Poornima & Dr. K. Sathyanaryan Journal of Management Volume IV 2017 -
14 a conceptual study on the impact of social media on consumer buying behavior Mr. K.C. Balaji & Dr. K. Sathyanaryan International journal of business intelligence & Innovation Volume 2 2017 -
15 Novelty in the teaching for sustained results Dr. K. Sathyanarayan & Mr. K.R. Sugavanam International journal of business intelligence & Innovation Special Volume 2017 -
16 Emotional regulation consumption: impact on consumer behavior Dr. K. Sathyanarayan & Ms. Vasudha International journal of business intelligence & Innovation Special Volume 2016 -
17 Innovative Strategies and Best Organization Practices Dr.K.Sathyanarayan International Conference on Managing Globalization Trends and Challenges - 2015 351-356
18 Polarization of Luxury Value of Branded Products in Shopping Malls: An Empirical Evidence S.Savitha ,Dr.K.Sathyanarayan International Conference on Managing Globalization Trends and Challenges - 2015 397-405
19 Luxury Market is going Green: Brands can't afford to ignore it S.Savitha , Dr.K.Sathyanarayan International Research Journal of Management & Humanities Vol2, Issue 2 2014 218-223
20 Dicuss the Environmental sustainability is no longer optional for necessity  S.Savitha, Dr.K.Sathyanarayan International Research Journal of Management & Humanities Vol2, Issue 2 2014 151-155
21 The Impotance of Emotional Regulation Consumption in Understanding Consumer Vasudha. R , Dr.K.Sathyanarayan SELP Journal of Social Science Vol 5, Issue 21 2014 78-82
22 Taxonomy of Luxury Brand Value S.Savitha , Dr.K.Sathyanarayan SELP Journal of Social Science Vol III , Issue 8 2014 86-88
23 Consumers Attitude Towards Luxury Brands  S.Savitha , Dr.K.Sathyanarayan SELP Journal of Social Science Vol V, Issue 19 2014 83-87
24 Best Organizational Practices to Overcome Service Failure P.Madhan Kumar , Dr.K.Sathyanarayan Proceedings of the International Conference - 2014 69-72
25 Strategic Decisions in International Marketing  Dr.K.Sathyanarayan International Journal on Information Science and Computing Vol4 No1 2010 23-26
26 Conspicuous Consumption to Consumption  Dr.K.Sathyanarayan sankhya international journal of management and technology Vol 1, Issue 2 2010 100-101
27 Strategic Decisions in International Marketing K.Sathyanarayan International Journal of Information science and computing vol 4, No1 2010 23 - 26
28 A Study on Consumer Trust, Value and Loyalty in Relational Excahnge  Dr.N.Balasubramanian , Dr.K.Sathyanarayan Indian Journal of Marketing - 2008 38
29 A Study on Consumer Trust, Value and Loyalty in Relational Exchange with Reference to Airlines Dr.K.Sathyanarayan, Dr.N.Balasubramanian SRM Management Digest - 2008 32 - 40
30 The Impact of Service Recoveryon Customer Satisfaction and Customer Loyalty P.Madhan Kumar, Dr.K.S Sathyanarayan MIM International journal of Management Research - - 43-50
31 Indian Luxury Market - an Appraisal S.Savitha , Dr.K.Sathyanarayan International Journal of Business Intelligence & Innovations - - 97-101
32 A Study on Organizational Factors and Employee Job Satisfaction P.Madhan Kumar ,Dr.K.Sathyanarayan International Journal of Business Intelligence & Innovations - - 109-113
33 Strategic Human Resource Management in Global Perspective T.S Dhanuja , Dr.K.Sathyanarayan Rethinking Management Theories & Practices In the Present Indian Economic Context - - 129-133
34 A Conceptual Framework for the Service Recovery Paradox P.Madhan Kumar, Dr.K.Sathyanarayan Rethinking Management Theories & Practices In Present Indian Economic Context - - 1-10
35 Drivers for Green Purchase Intention and Its impact on Consumer's Purchase Decision  S.Savitha, Dr.K.Sathyanarayan Rethinking management Theories & Practices In the Present Indian Economic context - - 28-33
36 Emotional Intelligence Leadership and Innovation for Successful Organization  Vasudha R , Dr.K.Sathyanarayan Competency Buildings Strategies - - 196-201
37 Employee - Customer Relationship Management  Dr.K.Sathyanarayan Human Resource and Marketing Missing Links & Bridging Gap - - 178 - 181
// FLASH NEWS //
  • University of Madras attains category - 1 status from UGC |  NIRF Ranking - Ranked 39 in University Category 2024 |  University of Madras has been graded A++ in the NAAC Assessment

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