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From the Desk of the Vice Chancellor

Greetings!

As the Vice Chancellor of this premier university, I am extremely pleased to share this space to converse with all of you. The University of Madras is a post- sesquicentennial institution which has forged a glorious path for itself and has been the site for significant scientific discoveries as well as the beacon for national and regional societal transformation. It has successfully managed to hold aloft its tradition even while keeping up with the emerging trends. One reason for this is the way in which the university has kept alive its interactions with all the stakeholders.

The COVID 19 pandemic has introduced a ‘new normal’ and its impact is felt in the workings of the university as well. The students have been attending the lectures online. While online learning has the advantage of being anytime and anywhere, it has taken away the peer group interaction and peer learning which are integral aspects of the university experience. We look forward to welcoming you to the campus very soon. Meanwhile, our faculty and administration will continue to bring the best to the virtual classrooms. As students, you need to view the restrictions posed by the pandemic as a temporary deterrent. Your focus should be to gain the competencies to conduct application oriented research in order to evolve as useful citizens of our society.

Our university boasts of faculty with a high degree of knowledge and commitment to offer the best in teaching and research. Given the context of the pandemic, we need to redefine our teaching-learning processes to offer the best pedagogic experience to our students. Similarly, the post-pandemic era demands that we hone the employment potential and entrepreneurial capacity of our learners. This necessitates that we focus on sponsored research in cutting edge areas.

Our administrative staff have been the backbone of the university. While we move towards a transparent and complete e-governance model, we need more support from you. When the teaching-learning process at our university – from admission to certification -- is moving into the digital era, your skills and competencies need to keep pace.

At our university, we are gearing up for the final round of NAAC re-accreditation. This has offered us an opportunity to assess our Strengths, Weaknesses, Opportunities and Challenges. Further, it has made us more determined to reiterate our quality benchmarks in teaching, research and extension activities. We are aware of this responsibility and fully prepared for it because, our university has always encouraged individual thinking within the established frameworks. This is echoed in the words of Tim Burners Lee, who initiated the World Wide Web: “We are forming cells within a global brain and we are excited that we might start to think collectively. What becomes of us still hangs crucially on how we think individually.” Let us unite to make the educational experience at the University of Madras a synergy of the best minds and best thoughts.

Prof.Dr.S.Gowri

Vice-Chancellor
University of Madras

Dr. R.SHANTHIM.Com., Ph.D

Professor and Head
Department of Commerce
1

Awards

83

Publications

85

Seminars / Conference

5

Projects

14

Ph.D Awarded

0

Ph.D Present

Seminar / Conference

National Seminar Organized

S.No Description Year Held
1

“Innovation and Entrepreneurship”

1999
2

Cultural Fest

2005
3

Rural Marketing

2006
4

“An Integrated Approach to Knowledge and Information” 

2006
5

Cultural Fest

2006
6

Risk management in Banks

2007
7

Refresher Course Batch XVIII

2007
8

Cultural Fest

2007
9

Retail Marketing- Challenges and Opportunities

2008
10

Retailing –The Emerging Landscape of Retail And Impact on Economy 

2012
11

Teaching and learning techniques

2013
12

Life Savings Skills-2014

2014
13

Counselling- M. Com Students

2014
14

Business Opportunities for MSME 1 day March-2014

2014
15

Data Visualisation and its Business Application

2015
16

UGC-NET Coaching-Marketing Management2015

2015
17

Campus Recruitment

2015
18

FICCI Partner Organisation for Tamil Nadu Global Investors Meet 

2015
19

FICCI - TamilNadu State Council - Update & Start of the Financial Year 2015

2015
20

National seminar on “Trends in Retailing and Branding

2015
21

Research Methodology

2015
22

Workshop on “Who Doesn’t Want Success”

2015
23

National Seminar on Aftermath of Demonetisation of Indian Currency” 

2016
24

Employability Skills-2016

2016
25

Cultural Fest

2016
26

UGC-NET Coaching

2016
27

Entrepreneurship Development Programme on Paper Products Making

2016
28

v  Organised Entrepreneurship Orientation Programme (EOP) 2016 In Association with National Small Industries Corporation (NSIC) to Create awareness among students about self-Employment sat Followings Colleges:

Ø  Sri KanikaParameshwari College for Women,Chennai.

Ø  Bhaktavatsalam Memorial College for women, Chennai.

Ø  BS Abdul Rahman University, Vandalur.

Ø  DRBCCC Hindu College, Chennai.

Ø  SDNB Vaishnav College for women.

2016
29

Workshop Research Methodology 

2016
30

Convenor of the retail and branding panel for the year 2015-2016

2016
31

Resource person “Contemporary Development of Business” 

2017
32

Workshop on Application of SPSS & AMOS in Business Research” 

2017
33

ED-Bazaar

2017
34

Managing Uphill Battle in Globalised Era 1 Day March-2018 

2018
35

Kriyavat-2018 Organising Intercollegiate Entrepreneurship Development 

2018
36

“Data Analysis on SPSS”

2018
37

 “On SPSS -statistical package of social sciences”

2018
38

“Statistical Techniques in Social Science Research”

2018
39

GST-Goods and Service Tax

2018
40

GST in Tally

2018
41

Challenges and Opportunities in business Environment

2018
42

Social Media Digital Marketing

2018
43

Life Savings Skills-2018

2018
44

Job fair & Placement Programme, USAB (University Students Advisory Bureau) University of Madras Skill development

2018
45

“Digital Economy: Business Opportunities and Challenges”

2019
46

National Convention on the Application of Geoinformatics and Statistics for Natural Hazards and Disaster Studies”

2019
47

“Leadership in Management”

2019
48

“Data Analysis on SPSS and Excel” 

2019
49

Digital Transformation for Sustainable Development”

2019
50

Behavioural and Psychological Dimension of Analytics 1-dayMay-2020

2020
51

Financial protection during Recession 1day 10June-2020 

2020
52

Paradigm Shift in Consumer Behaviour Reorientation of Marketing and Supply Chain Strategies” 

2020
53

Job Oriented training (Tally.ERP 9 & Advanced Excel)10 days July-2020 Win-Win HRM with the challenging business landscape

2020
54

Business Disruptions Financial Implications and way forward

2020
55

Writing Case Study, Project Preparation and Funding of Research Project 

2020
56

Indian Business Environment

2020
57

Futuristic Accounting course

2020
58

MOOCS

2020
59

Corporate loan Delinquency and its Resolution under Insolvency and Bankruptcy Code 2016

2021
60

Sharpen the Saw

2021
61

Classroom Jests to Corporate Jobs

2021
62

How to Create First Impression

2021
63

Job vs Career  

2021
64

Importance of Communication Skills to Kick-Start a Bright Career

2021
65

Personality Development

2021
66

Realising Aspirations -A Path to Your Future

2021
67

Stretch Out The Stress By Yoga

2021
68

Skill Mapping

2022
69

Mindfulness for Students

2022
70

“Regulatory Environment for Insolvency and Bankruptcy Code”

2022
71

Stress Management

2022
72

Professional Sprit and Skills

2022
73

Communication and Leadership Styles

2022
74

“Non-Performing Assets Measures, Causes and Effects”

2022
75

Enhance Your Productivity

2022

National Seminar Participated

S.No Description Year Held
1

Faculty Development Programme on Financial Markets

2009
2

“Logistics and Supply Chain Management” 

2010

International Seminar Organized

S.No Description Year Held
1

 “The Emerging Landscape of Retail and Impact on Economy” 

2012
2

Retail Franchising - A Gateway for Growth

2014
3

International Innovative Trends in Business Practices for Sustainable Development 

2016
4

Mind Set: An Effective Stress Management Technique1 

2019
5

International Conference on Research outlook, Innovations and Research Trends (ICROIRT-2020)”

2020
6

Teamwork achieves Dream work

2021
7

2nd international conference on research Outlook, Innovation and research trends (ICROIRT 2022) 

2022
8

Digital Transformation in finance, Banking & Corporate Sector-A journey Towards Assimilating Industry 4.0 

2022
// FLASH NEWS //
  • University of Madras attains category - 1 status from UGC |  NIRF Ranking - Ranked 39 in University Category 2024 |  University of Madras has been graded A++ in the NAAC Assessment

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