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From the Desk of the Vice Chancellor

Greetings!

As the Vice Chancellor of this premier university, I am extremely pleased to share this space to converse with all of you. The University of Madras is a post- sesquicentennial institution which has forged a glorious path for itself and has been the site for significant scientific discoveries as well as the beacon for national and regional societal transformation. It has successfully managed to hold aloft its tradition even while keeping up with the emerging trends. One reason for this is the way in which the university has kept alive its interactions with all the stakeholders.

The COVID 19 pandemic has introduced a ‘new normal’ and its impact is felt in the workings of the university as well. The students have been attending the lectures online. While online learning has the advantage of being anytime and anywhere, it has taken away the peer group interaction and peer learning which are integral aspects of the university experience. We look forward to welcoming you to the campus very soon. Meanwhile, our faculty and administration will continue to bring the best to the virtual classrooms. As students, you need to view the restrictions posed by the pandemic as a temporary deterrent. Your focus should be to gain the competencies to conduct application oriented research in order to evolve as useful citizens of our society.

Our university boasts of faculty with a high degree of knowledge and commitment to offer the best in teaching and research. Given the context of the pandemic, we need to redefine our teaching-learning processes to offer the best pedagogic experience to our students. Similarly, the post-pandemic era demands that we hone the employment potential and entrepreneurial capacity of our learners. This necessitates that we focus on sponsored research in cutting edge areas.

Our administrative staff have been the backbone of the university. While we move towards a transparent and complete e-governance model, we need more support from you. When the teaching-learning process at our university – from admission to certification -- is moving into the digital era, your skills and competencies need to keep pace.

At our university, we are gearing up for the final round of NAAC re-accreditation. This has offered us an opportunity to assess our Strengths, Weaknesses, Opportunities and Challenges. Further, it has made us more determined to reiterate our quality benchmarks in teaching, research and extension activities. We are aware of this responsibility and fully prepared for it because, our university has always encouraged individual thinking within the established frameworks. This is echoed in the words of Tim Burners Lee, who initiated the World Wide Web: “We are forming cells within a global brain and we are excited that we might start to think collectively. What becomes of us still hangs crucially on how we think individually.” Let us unite to make the educational experience at the University of Madras a synergy of the best minds and best thoughts.

Prof.Dr.S.Gowri

Vice-Chancellor
University of Madras

Dr. R.SHANTHIM.Com., Ph.D

Professor and Head
Department of Commerce
1

Awards

83

Publications

85

Seminars / Conference

5

Projects

14

Ph.D Awarded

0

Ph.D Present

Publications

Articles (Total Articles: 9)

# Title Author Publisher Volume Year Page(s)
1 Going Green – the new Marketing Strategy R. Shanthi TMC Academic Journal TMC Academic Journal December 2006 Pages 117-125.
2 Services Marketing Dr R. Shanthi TMC Academic Journal issue-3 3, March 2007
3 "A study of the Perception and Expectations of viewers Of Advertisement released by Insurance companies in Chennai”  Dr. R. Shanthi ,S. Sridhar - - 2019 -
4 “Agile Methodologies for Start-ups” Dr. R. Shanthi ,S Sangeetha International Journal of Business Intelligence andInnovations Feb-2 2018 -
5 “Social Entrepreneurs: The Game Changers – A case study with reference to Aravind Eye hospital” Dr. R. Shanthi and R. Abinaya M-Infinite Journal of management - 2018 -
6  "A Study on People Perception of Digital India”  Dr. R. Shanthi ,M. Rekha titled International Journal of Engineering and Technology (UAE) 989-992. 2018 -
7 "A Study on Consumer Media Engagement Attitude Towards Social Advertisement Awareness” Dr. R. Shanthi, M. Rekha, J. Bhanupriya International Journal of Public Sector Performance Management In Press – Forthcoming Articles 2018 -
8 “Technovation- Conquering Entrepreneurial Competitiveness” D,r .R.Shanthi, S.Sangeetha International Journal of Business Intelligence and Innovations Vol. 4(Spl Issue), 2017 -
9 “Opportunities and Challenges Faced by the Unorganised Retailers” and “Customer Satisfaction with Bank Services: A Service Gap Analysis in Public Sector Bank with Special Reference to Chennai City”  Dr R Shanthi “Contemporary issues in Management” March 2013 -

Papers (Total Papers: 7)

# Title Author Publisher Volume Year Page(s)
1 Talent Acquisition and Retention in Banks’ Dr. R. Shanthi BANCON conference proceeding - 2011 -
2 “Consumer Behaviour towards Choice of Unorganized Retail Outlet”  Dr R Shanthi ISBN Volume - - -
3 “FDI In Indian Retail Sector- Will March Towards Inclusive Growth?” and “A Fishbone analysis on Financial Inclusion” Dr R Shanthi ISBN ISBN No. 8185517894 - -
4 “BRICS Nations and the challenges of Climatic change”, “Retailing Strategies for Economic Development in India”, “BRICS – ECONOMIC SHIFT Dr R Shanthi ISBN: 93-81361-39-8. - - -
5 “Entrepreneurship in CSR"  Dr R Shanthi ISBN - - -
6 “CSR in social marketing"  Dr R Shanthi ISBN 978-93-81195-11-6. - -
7 “Impact of Visual Merchandising on the consumer decision making process” Dr R Shanthi ISBN 978-93-81430-42-2. - --

Books (Total Books: 40)

# Title Author Publisher Volume Year Page(s)
1 Empowerment of Women through Entrepreneurship an Indian Perspective Dr R Shanthi “Empowerment of Women through Entrepreneurship – Issues, challenges and opportunities” - April 2010 -
2 Research Outlook, Innovation and Research Trends in Social Sciences Dr. R. Shanthi Alborear Pvt Ltd- - 2020 -
3 Multivariate Data Analysis: Using SPSS and AMOS Dr. R. Shanthi MJP Publisher - 2019 -
4 Experiential Marketing Dr. R. Shanthi MJP Publisher - 2018 -
5 Employee Relationship Management Dr. R. Shanthi MJP Publisher - 2017 -
6 Technovation- Conquering Entrepreneurial Competitiveness Dr. R. Shanthi International journal of business intelligence & Innovation - 2017 -
7 “Sustainable Business Development – Strategies & Initiatives”-  Dr. R. Shanthi MJP Publisher 2016 -978-81-8094-320-1. 2016 -
8 Sustainable Supply Chain Risk Management Practices And Strategies: A Literature Review  Dr. R. Shanthi, Dr. P. M. Ramesh Kumar International Journal of Multidisciplinary 2 2016 -
9 Public Private Partnership - Supply Chain Upgrading with Sustainable Practices Dr. R. Shanthi Public-Private Partnership Viable Synergy for Sustainable Development - 2016 -
10 The Fusion of EMU in Uber Technologies - A Case Study Dr. R. Shanthi U-Commerce Opportunities and Challenges - 2016 110-113
11 “U-Commerce: The Extension Of Marketing With Effective”  Dr.R.Shanthi “U-Commerce Opportunities and Challenges” ” ISBN No: 978-93-85977-59-6 2016 91-95
12 U-Commerce: A Technology Shift from E-Commerce Dr. R. Shanthi U-Commerce Opportunities and Challenges - 2016 29-33
13 Emerging Trends in Management Science Human Resource Management Dr. R. Shanthi Sustainable Development in Corporate Sector – Perspective, Problems and Prognosis - 2016 5-7
14 Corporate Culture of ITC-A case Study Approach Dr. R. Shanthi Sustainable Development in Corporate Sector – Perspective, Problems and Prognosis - 2016 1-4
15 Women entrepreneur: The Change makers Dr. R. Shanthi Nurturing Innovation and Creative Ideas in Entrepreneurship - 2016 181-185
16 A Step Ahead towards Online Retail by Indian Startups- a Study with Reference to Autsun.com”   Dr.R.Shanthi A Step Ahead towards Online Retail by Indian Startups- a Study with Reference to Autsun.com” ISBN No: 978-81-929581-1-8 2016 Page No.55-60
17 Innovation in the Business – Harnessing Sustainability Dr. R. Shanthi MJP Publisher - 2016 -
18 “Retail Technology A Catalyst for Retail Brand Building”  Dr.R.Shanthi “Human Computer Interaction – Redefining Corporate Paradigms” ShriSai Publishers’ 2015 -
19 Brand Sculpting Corporate Identity Dr. R. Shanthi MJP Publisher MJP Publisher 2015
20 Retailing Trends in the New Millennium Dr. R. Shanthi MJP Publisher - 2015 -
21 “Online buying behaviour of consumers in Chennai city” Dr. R. Shanthi “E- business a paradigm shift in the contemporary Scenario” 2014 ISBN No: 978-81-8209-185-6 2014 53-56
22 Role of financial literacy in financial inclusion Dr. R. Shanthi Financial Inclusion for Inclusive Growth: Opportunities and Challenges - 2014 48-54
23 “A study on the perception of consumers of organized retail outlets” Dr. R. Shanthi “Innovative Practices of Business Management” 2014 ISBN No: 978-9-83191-06-2 2014 103-110.
24 A study on the perception of consumers of organized retail outlets Dr. R. Shanthi Entrepreneurship for the 21st Century - 2014 47-56
25 Franchising - A Gateway for Growth  Dr. R. Shanthi MJP Publisher - 2014 -
26 Entrepreneurial risk management- a conceptual framework Dr. R. Shanthi, Dr. Aathira. K - - 2013 -
27 The Emerging Landscapes of Retail and Impact on Economy Dr. R. Shanthi MJP Publisher - 2013 -
28 “Advanced Marketing” Dr.R.Shanthi IDE University of Madras, Chennai, India. - Contributed (16 Chapters) - -
29 Trends and Research in Management Dr. R. Shanthi - - - -
30 Global Financial System in the Post – Crisis Era Challenges and Opportunities Dr. R. Shanthi - - - -
31 Empowerment of Women through Entrepreneurship – An Indian Perspective Dr. R. Shanthi Empowerment of Women through Entrepreneurship Issues Challenges and Opportunities - - 60
32 “The Role of Banking and Financial Institution In Sustainable Development”  Dr. R. Shanthi, K. Aathira International Conference on Accelerating Economic Revival Through Innovation And Reform Innovation And Reform - - 180
33 A Study on Quality of Work Life Among College Lecturers with Reference To College In Kancheepuram Dr. R. Shanthi, Dr. V. Chitra Emerging Trends In Business Management HR & Strategic Management - - 80
34 “Quality of Work Life in Health Sector With Reference To Nurse And Midwives In Kancheepuram Hospital On International Issues On Health & Economics & Management”  Dr. R. Shanthi, V. Chitra - ISBN 9789380449159 - 49
35 Issue And Challenges In Retail Marketing On Survival And Growth Strategies For Business Dynamics Dr. R. Shanthi, Dr. M. Vidya - - - 732
36 Whistle Bowler Need Protection Dr. R. Shanthi, Dr. Nagalatha As An Emerging Economy Through Sustainable Strategies - - 177
37 “Customer Relationship Management Implementation Strategies And Practices In Public Sector Bank Chennai”  Dr. R, Shanthi, M.Vidya Published Inclusive Growth In India – As An Emerging Economy Through Sustainable Strategies, -ISBN Number 978-93-80627-34-2 - 188
38 Impact of Quality Of Work Life In Performance Management Of Employees In Public Sector Banks In Kancheepuram Dr. R. Shanthi, Dr. V. Chitra As An Emerging Economy Through Sustainable Strategies - - 169
39 “Inclusive Growth – Women as Human Capital”  Dr. R. Shanthi Inclusive Growth in India - An Emphasis on Financial and Social Inclus ISBN 93-80697-21-X. - 401
40 “Customer Relationship Management”  Dr. R. Shanthi MJP Publishers 1 - -

Journals (Total Journals: 27)

# Title Author Publisher Volume Year Page(s)
1 ”Binge + New Normal Technology adopted in India” Dr.R.Shanthi ,Jeba Samuel P M, Sambodhi Journal -- 2021 -
2 Social Entrepreneurship in Health care (a case study with reference to Vision Spring) Dr. R. Shanthi, Dr. R. Abinaya UTKAL Historical Research Journal - 2021 -
3 A study of the impact of Merger of Public sector Banks in India” Dr. R. Shanthi, Dr. S. Sridhar International Journal of Aquatic Square - 2021 -
4 Non-Performing Assets (NPA): Impact On Public And private Sector Banks From The Year 2001-2020 Dr.R.Shanthi, Jeba Samuel NIU International Journal of Human Rights UGC CARE Group-1 2 2021 -
5  "Social Entrepreneurship: the Business Pioneers (a case study with reference to Narayana Hrudyalaya” Dr.R.Shanthi , R. Abinaya JIJNASA JOURNL OF THE HISTORY OF Ideas and culture- 7-0337-743S. 2021
6 A Comparative Study Of Service Quality in Public And private Sector Insurance companies In Chennai City Dr. R. Shanthi, Dr. S. Sridhar TEST-Engineering and Management - 2020 -
7 Customers Attitude towards CRM Practices in Public Sector Banks Dr. R. Shanthi, Dr. M. Vidya International Multidisciplinary Quarterly Research Journal AJANTA 8 2019 -
8 Upliftment of OTC Medicines Towards Innovative Marketing Strategies Dr. R. Shanthi, G. Abarna International Journal of Recent Technology and Engineering (IJRTE) 8 2019 14-17
9 Transformational Leadership and Innovative Strategies Influencing Startup Performance”  Dr. R. Shanthi, S Sangeetha International Journal of Recent Technology and Engineering 2277-3878 2019 -
10 Effectiveness of Online Advertisements on Consumer Perception – An Empirical Study Dr. R. Shanthi International Multidisciplinary Quarterly Research Journal AJANTA 8 2018 -
11 A Study on Influence of Social Networking Sites among College Students Dr. R. Shanthi, M. Rekha M-Infinite Journal of management - 2018 -
12 Conceptual Model on Skill - Gap Theory of Motivation R. SHANTHI, JAI DEO SHARMA European Alliance for Innovation (EAI), SIMSARC 2018 Proceedings - 2018 -
13 Neuromarketing – A Budding Technovative Marketing Strategy Dr. R. Shanthi, Dr. Sabina A Nair International Journal of Mechanical Engineering and Technology (IJMET) 9 2018 37-45
14 Role of Information Technology in Nurturing Millennial Startups Dr. R. Shanthi, Dr. S. Sangeetha Sankhya International Journal of Management and Technology 7 2018 -
15 Brain behind choosing Brand (The Developing Roots of Business Trends Dr. R. Shanthi, Dr. Sabina A Nair Intercontinental Journal of Marketing Research Review 5 2017 -
16 E-Pharamacy the technology Disruption Dr. R. Shanthi, G. Abarna Intercontinental Journal of Marketing Research Review 5 2017 -
17 “Nurturing Entrepreneurs -Mastering Work-Life Balance”  Dr. R. Shanthi ,S. Sangeetha Intercontinental Journal of Marketing Research Review Vol. 5(9) ISSN: 2321-0346 2017 -
18 Overcoming the challenge of sustainability with the uprising information and Communication technologies(ICT) Dr. R. Shanthi, Dr. S. Sangeetha - - 2017 -
19 Emerging landscapes of Marketing Strategies (A Study on Neuromarkeing) Dr. R. Shanthi, Dr. Sabina A Nair International Journal of Business Intelligence and Innovations 4 2017 -
20 Marketing Strategy- A Plan for Achievement (A case study on Sun Pharmaceutical)  Dr. R. Shanthi, G. Abarna International Journal of Business Intelligence and Innovations 4 2017 -
21 Sustainable Supply Chain Performance: An Outcome of Sustainable Supply Chain Process and Practice  Dr. R Shanthi , S. Sangeetha ROOTS – International Journal of Multidisciplinary Researches Spl.Vol. Issue 5 ISSN No. 2349-8684 2016 -
22 An Upliftment of Bajaj groups with its effective organisational management practice (a case study approach) Dr. R. Shanthi, Dr. S. Sangeetha International Journal of Business Intelligence and Innovations 4 2016 -
23 “Corporate culture of ITC – a case study approach” R. Shanthi , R. Abinaya titled Bonfring International Journal of Industrial Engineering and Management Science Volume 6 2016 -
24 Evaluation on Retail Store Service Quality on Customer Satisfaction Dr. R. Shanthi, Dr. M. P. Suganya International journal of Consumerism 4 2014 -
25 “Banking Services to the Common Man - to Enhance Financial Inclusion”  Dr. R. Shanthi , M. Selvarasu, International Research Journal of Management and Humanities 2/issue2 ISSN No. 2347 – 3274. 2014 -
26 “Trade Unions Perspectives on HRM Paradigm Shift In Public Sector Banks” R. SHANTHI, JAI DEO SHARMA Human Resource Management In Public Sector Banks - - 338
27 Impact of Advertisement on Over the counter(OTC) Medicines Dr. R. Shanthi, G. Abarna Our Heritage Journal - - -
// FLASH NEWS //
  • University of Madras attains category - 1 status from UGC |  NIRF Ranking - Ranked 39 in University Category 2024 |  University of Madras has been graded A++ in the NAAC Assessment

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