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From the Desk of the Vice Chancellor

Greetings!

As the Vice Chancellor of this premier university, I am extremely pleased to share this space to converse with all of you. The University of Madras is a post- sesquicentennial institution which has forged a glorious path for itself and has been the site for significant scientific discoveries as well as the beacon for national and regional societal transformation. It has successfully managed to hold aloft its tradition even while keeping up with the emerging trends. One reason for this is the way in which the university has kept alive its interactions with all the stakeholders.

The COVID 19 pandemic has introduced a ‘new normal’ and its impact is felt in the workings of the university as well. The students have been attending the lectures online. While online learning has the advantage of being anytime and anywhere, it has taken away the peer group interaction and peer learning which are integral aspects of the university experience. We look forward to welcoming you to the campus very soon. Meanwhile, our faculty and administration will continue to bring the best to the virtual classrooms. As students, you need to view the restrictions posed by the pandemic as a temporary deterrent. Your focus should be to gain the competencies to conduct application oriented research in order to evolve as useful citizens of our society.

Our university boasts of faculty with a high degree of knowledge and commitment to offer the best in teaching and research. Given the context of the pandemic, we need to redefine our teaching-learning processes to offer the best pedagogic experience to our students. Similarly, the post-pandemic era demands that we hone the employment potential and entrepreneurial capacity of our learners. This necessitates that we focus on sponsored research in cutting edge areas.

Our administrative staff have been the backbone of the university. While we move towards a transparent and complete e-governance model, we need more support from you. When the teaching-learning process at our university – from admission to certification -- is moving into the digital era, your skills and competencies need to keep pace.

At our university, we are gearing up for the final round of NAAC re-accreditation. This has offered us an opportunity to assess our Strengths, Weaknesses, Opportunities and Challenges. Further, it has made us more determined to reiterate our quality benchmarks in teaching, research and extension activities. We are aware of this responsibility and fully prepared for it because, our university has always encouraged individual thinking within the established frameworks. This is echoed in the words of Tim Burners Lee, who initiated the World Wide Web: “We are forming cells within a global brain and we are excited that we might start to think collectively. What becomes of us still hangs crucially on how we think individually.” Let us unite to make the educational experience at the University of Madras a synergy of the best minds and best thoughts.

Prof.Dr.S.Gowri

Vice-Chancellor
University of Madras

Dr. R.SHANTHIM.Com., Ph.D

Professor and Head
Department of Commerce
1

Awards

83

Publications

85

Seminars / Conference

5

Projects

14

Ph.D Awarded

0

Ph.D Present

Achievements
  • Organised International conference on  retailing –The Emerging Landscape of Retail And Impact on Economy 2 days 6&7 Sep 2012 at VivantaTaj –Connemara In Association with FICCI TNSC, Indian Overseas Bank, NalliChinnaSawmiChetty, Bharat matrimony, Cococola,Dlf, ICICI Bank. 
  • Organised International Conference on Retail Franchising  - A Gateway for Growth” 2 days 6th & 7th 2014, In Association with FICCI TNSC,Green Trends Hair Salon and British High Commission-UK Traders.
  • National seminar on “Trends in Retailing and Branding” 2 days 19th &20th Feb-2015, In Association with Prince Jewellery, Aachi Food Products, FICCI TNSC at E-Hotel Express Information.
  • Convenor of the retail and branding panel for the year 2015-2016, 1 day 6th &7thMarch – 2016 FICCI TNSC.
  • International Innovative Trends in Business Practices for Sustainable Development 1 day March – 2016 In Association Skill wise consulting Franchising right way.
  • International Conference on Research outlook, Innovations and Research Trends (ICROIRT-2020)”2 days-29&30 Aug-2020 Association with University Kebangssan Malaysia,BSA crescent University, Financial and Economical College Russian Federation.
  • Paradigm Shift in Consumer Behaviour Reorientation of Marketing and Supply Chain Strategies” 2 days-July-2020 Association with BSA crescent, Stella Maris College.
  • Business Disruptions Financial Implications and way forward 2 days-Aug-2020-In Association withBSA crescent University, Stella Maris College, ICGE.
  • Corporate loan Delinquency and its Resolution under Insolvency and Bankruptcy Code 2016 1day Webinar -20-July-2021 In Association with BSA crescent Institute of Science and Technololgy, Stella Maris College.
  • 2nd international conference on research Outlook, Innovation and research trends (ICROIRT 2022) Held on January 22&23- 2022. Association with University Kebangssan Malaysia,BSA crescent University, Financial and Economical College Russian Federation.
  • One Day Virtual International Conference on Digital Transformation in finance, Banking & Corporate Sector-A journey Towards Assimilating Industry 4.0 Organised by Department of Commerce, University of Madras. Tashkent Institute of Finance UZBEKISTAN, IQAC& School of Commerce Shri Shankarlal Sundarbai Shasun Jain College for Women. (15.March.2022).
  •  Dr. R. Shanthi , Best Paper award - A paper titled “Impact of Cultural intelligence and OCB towards In role performance of Public sector bank employees-with reference to Chennai” in the International level conference on “Contemporary issues in management” Organized by the Business Administration Faculty of Science And Humanities, SRM University, In Association With the Institute Of Company Secretaries of India (ICSI- SIRC) On 28th February &1st March 2013. (Published in ISBN Volume).
  • Dr. R. Shanthi -Best paper awarded titled “A study on the customer relationship management in the banking sector with concerning to public sector banks in Chennai” published in the SIMS Journal of Applied Management & Research in  Jan – June 2013, Volume 1 issue.2, with the ISSN number 2278-3326.
  • Dr. R Shanthi has been awarded the Best research paper on "Role of Information Technology in Nurturing Millennial Startups" in the International Conference on Innovation, Entrepreneurship and Economy for Sustainable Development, organised by Department of Management Studies, Sri Sai Ram Institute of Management Studies, Chennai, held on 10th and 11th October 2018. Published in Sanhya International Journal of Management and Technology Vol.7, Issue 1, October 2018, Pg. 155-163, ISSN: 0975-3915.
  • Dr. R Shanthi have been awarded the Best research paper on "Role of Information Technology in Nurturing Millennial Startups" in the International Conference on Innovation, Entrepreneurship and Economy for Sustainable Development, organised by the Department of Management Studies, Sri Sai Ram Institute of Management Studies, Chennai held during 10th and 11th Oct 2018.
  • Dr. R Shanthi has been awarded the Best research paper on "A study on people perception of Digital India" in the International Conference on Innovation, Entrepreneurship and Economy for Sustainable Development, organised by the Department of Management Studies, Sri Sai Ram Institute of Management Studies, Chennai held during 10th and 11th Oct 2018.
  •  Dr. R Shanthi has been awarded the best presentation prize for the paper titled "Social Advertisement Awareness and Social Media Engagement Attitude of Consumers: An Empirical Examination" SIMSARC18SIMS 9th Annual International Research Conference on Communication, Commerce, Connectivity, Culture: Implication for Business & Society, organised by Symbiosis Institute of Management Studies, A Constitute of Symbiosis International (Deemed University) Pune, held on 18th and 19th December 2018.
  • Dr. R Shanthi has been awarded the Best Paper prize for the paper titled  “Binge + New Normal Technology adopted in India” the 4th National Business Research Conference on Emerging Business Trends in post-Covid 19 (EBTC19) at DB Jain College, Chennai held on 4th December 2020.
  • Dr. R Shanthi has been awarded the Best Paper prize for the paper titled “Rethinking Sustainable finance in the Post Pandemic” the 5th National Business Research Conference on Emerging Business Trends in post-Covid 19 (EBTC19) at DB Jain College, Chennai held on 14th August 2021.
// FLASH NEWS //
  • University of Madras attains category - 1 status from UGC |  NIRF Ranking - Ranked 39 in University Category 2024 |  University of Madras has been graded A++ in the NAAC Assessment

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