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From the Desk of the Vice Chancellor

Greetings!

As the Vice Chancellor of this premier university, I am extremely pleased to share this space to converse with all of you. The University of Madras is a post- sesquicentennial institution which has forged a glorious path for itself and has been the site for significant scientific discoveries as well as the beacon for national and regional societal transformation. It has successfully managed to hold aloft its tradition even while keeping up with the emerging trends. One reason for this is the way in which the university has kept alive its interactions with all the stakeholders.

The COVID 19 pandemic has introduced a ‘new normal’ and its impact is felt in the workings of the university as well. The students have been attending the lectures online. While online learning has the advantage of being anytime and anywhere, it has taken away the peer group interaction and peer learning which are integral aspects of the university experience. We look forward to welcoming you to the campus very soon. Meanwhile, our faculty and administration will continue to bring the best to the virtual classrooms. As students, you need to view the restrictions posed by the pandemic as a temporary deterrent. Your focus should be to gain the competencies to conduct application oriented research in order to evolve as useful citizens of our society.

Our university boasts of faculty with a high degree of knowledge and commitment to offer the best in teaching and research. Given the context of the pandemic, we need to redefine our teaching-learning processes to offer the best pedagogic experience to our students. Similarly, the post-pandemic era demands that we hone the employment potential and entrepreneurial capacity of our learners. This necessitates that we focus on sponsored research in cutting edge areas.

Our administrative staff have been the backbone of the university. While we move towards a transparent and complete e-governance model, we need more support from you. When the teaching-learning process at our university – from admission to certification -- is moving into the digital era, your skills and competencies need to keep pace.

At our university, we are gearing up for the final round of NAAC re-accreditation. This has offered us an opportunity to assess our Strengths, Weaknesses, Opportunities and Challenges. Further, it has made us more determined to reiterate our quality benchmarks in teaching, research and extension activities. We are aware of this responsibility and fully prepared for it because, our university has always encouraged individual thinking within the established frameworks. This is echoed in the words of Tim Burners Lee, who initiated the World Wide Web: “We are forming cells within a global brain and we are excited that we might start to think collectively. What becomes of us still hangs crucially on how we think individually.” Let us unite to make the educational experience at the University of Madras a synergy of the best minds and best thoughts.

Prof.Dr.S.Gowri

Vice-Chancellor
University of Madras

Dr. P.S. BUVANESWARIM.Com., M.Phil., M.B.A., P.G.D.I.B., Ph.D

Assistant Professor
Department of Commerce
2

Awards

47

Publications

124

Seminars / Conference

2

Projects

4

Ph.D Awarded

3

Ph.D Present

Seminar / Conference

National Seminar Organized

S.No Description Year Held
1

Aftermath of Demonetization of Indian Currency 

2016
2

Managing Uphill battle in Globalised Era

2018
3

Digital Economy: Business Opportunities and Challenges

2019

National Seminar Participated

S.No Description Year Held
1

National conference on E-Governance held on 3rd and 4th of February 2006 at Ethiraj college for women, Chennai. 

2006
2

Faculty Development Programme conducted by MA FOI Academy held on 4th & 5th of April 2006.

2006
3

National seminar on “Retail Management” on 22nd Feb, 2007 at Ethiraj College for women, Chennai.

 

2007
4

National seminar on Entrepreneurship held on 5th Dec 2007 at Ethiraj College for women, Chennai.

 

2007
5

"IQAC-Defining Parameters for Promoting Quality in Higher Education”, Rathinam College of Arts & Science, Coimbatore, 19-20th Dec 2008

2008
6

Papers Presented -  National Seminar, "Teaching Research links for employability of students in Higher Education system”, V S R & N V R college Tenali, 06.12.2008

 

2008
7

 "Knowledge management in Higher education “, Ethiraj College for Women, 6-7th Feb 2008

2008
8

National conference on “Knowledge Management In Higher Education” in the National Conference held on 6th & 7th February, 2008 at Ethiraj college for women, Chennai.

2008
9

NAAC sponsored seminar on IQAC-Defining parameters for promoting quality in Higher Education organized by Rathinam college, Coimbatore held on 19th & 20th of December 2008.

2008
10

"Multlculturalism: The art of Managing Diversity”, Dr MGR Janaki College of Arts & Science, 08.10.2009


2009
11

National seminar on “Human resource & Marketing- Missing links and Bridging gaps” held on 8th October 2009, organized by Dr. MGR Janaki college. Article published in ISBN 9789380055961.

2009
12

Workshop on “Learner- centered Teaching”held on 12th Jan 2009, organized by The U.S.Consulate General, Chennai

2009
13

Workshop on the application of statistical tools and techniques for researchers held on 17th &  18th of Dec 2009 at University of Madras.   

2009
14

"Research linked curriculam to promote Quality in Higher Education”, Government Arts College For Men, Nandanam, 27.08.2010


2010
15

TANSCHE  sponsored National seminar on “Research linked curriculam to promote Quality in Higher Education” organized by IQAC cell Government Arts college, Nandanam, Chennai on 27th August 2010.

2010
16

Workshop on “e-learning, content, design and development” held during 21st -24th   Feb 2011 at Ethiraj College for women, Chennai. 

2011
17

"Customer Satisfaction & Usage of Bank’s Services”, Adhiparasakthi Engineering College, 27.12.2012

2012
18

National conference on “Opportunities and challenges in present Global Business scenario” held at Adhiparasakthi Engineering college on 27th December 2012.  ISBN -9788192537602.

2012
19

Workshop on “Research collaboration, consultancy and Patent & knowledge management” on 5th April 2013 at  Ethiraj College for women, Chennai.  

2013
20

Workshop on “Development strategies for Quality Enhancement “held on 12th July 2013 at Ethiraj College for women, Chennai.  

2013
21

Symposium (UGC Sponsored), Effective Governance & Brand Building In Higher Educational Institutions , Ethiraj College for Women, 24-25th Feb 2014

2014
22

"The role of institutions higher learning in Promoting Women Entrepreneurship”, K C S Kasi Nadar College of Arts & Science, 10.02.2014


2014
23

"Corporate Social Responsibility “, K C S Kasi Nadar College of Arts & Science, 10.10.2014


2014
24

National conference on “Emerging trends and challenges of women Entrepreneurship in India” held on 10th February 2014, organized by KCS Nadar college. ISBN -9788192537602.

2014
25

 Seminar (UGC Sponsored), HRM: Issues & Perspectives for sustainable Development & Excellence, University of Madras, 6-7th Mar 2015

2015
26

"Mandating IFRS to improve Accounting Quality”, Vivekananda College, Madurai, 5-6th Feb 2015

2015
27

"A study on the growth of CSR & Global Reporting Standards”, VELS University, 12-13th Feb2015


2015
28

"Green Washing : An Attitudinal and Behavioural analysis of Consumers”, Pondicherry University, 8-9th Oct 2015


2015
29

National Seminar (UGC Sponsored), Life,Work& Leadership in Organisations, University of Madras, 27.01.2016

2016
30

Convention , Companies Act ,2013- Heralding New Era of corporate Governance, University of Madras

2016
31

"Role of team leadership in Enhancing Effective Team Performance”, The New College, 21.01.2016


2016
32

"Role of team leadership in Enhancing Effective Team Performance”, The New College, 21.01.2016


2016
33

"Terrorism in India and its Impact on Foreign Direct Investment”, Prof Dhanapalan College of Arts & Science, 23.09.2016

2016
34

"Exploring Consumers’ awareness and experience with Green washing”, Prof Dhanapalan College of Arts & Science, 23.09.2016


2016
35

 

National Seminar on “Aftermath of Demonetization of Indian Currency”- 20.12.2016

2016
36

National Symposium , Equitable Taxation and Inclusive Growth-An insight into GST, Ethiraj College For Women, 29.08.2017

2017
37

"Role of Banks in Integrating Financial Inclusion in Rural India”, MCC, 20-21st Sept 2017


2017
38

National Seminar, Goods  & Services tax in India –A paradigm shift, University of Madras, 13.02.2018

2018
39

National conference , Contemporary Trends In Digital Banking And Financial Market In India  , Pattammal Alagesan college of Arts and Science, 20.09.2018

2018
40

FDP, Securities Markets , University of Madras & NISM, 3rd& 4th December 2018

2018
41

FDP, Teaching methodology in Management in United States , D.B. Jain College, 20.12.2018

2018
42

Workshop , A consultative Curriculum Development on rural Entrepreneurship, Mahatma Gandhi National Council Of Rural Education , 25.04.2019

2019
43

Workshop , A consultative Curriculum Development on rural Entrepreneurship, Mahatma Gandhi National Council Of Rural Education, 25.04.2019

2019
44

One day Conference , Benchmarking quality Parameters of Research Programs, RUSA, 15th October 2019

2019
45

National Conference , Big Data in Business, Anna Adarsh  College for women  , 12.12.2019

2019
46

 "BlockchainTechnology in Marketing Sector –TOWS Matrix Analysis”, Salem Sowdeswari College, Salem, 10, 01, 2019

2019
47

 "Government e-Market Procurement Re-Imagined”, SRM Institute of Science & Technology, 9th August 2019

2019
48

Webinar, Selection of Appropriate statistical Tools: A critical way for successful research, St. Mary’s College , Thoothukudi, 12th May 2020

2020
49

National Webinar, Impact Of Covid-19 On Global Economy , Inspira Research Association (IRA), Jaipur & Indian Accounting Association (IAA) Jaipur, Friday, May 15, 2020

2020
50

Online FDP, Present Challenges And Opportunities In Indian Business Environment, SDNB Vaishnav College for Women, May 17th 2020

2020
51

National Webinar, Empowering Teachers with Moodle LMS, BMS Solution LLC Dubai- UAE, May 20th 2020

2020
52

Online FDP , Virtual Teaching , UNOM-IDE,Dept. of Computer Science, 21st - 22nd May 2020

2020
53

FDP, Online teaching Via Google LMS During COVID-19 Pandemic, C.Abdul Hakeem College  Melvisharam, Ranipet District, Tamil Nadu, 28th -30th May 2020

2020
54

Course completion, Design thinking in global education Contemporary teaching and learning techniques, Solaris Strategies Singapore & Audacious Dreams Foundation, 3rd June 2020

2020
55

National Webinar, Learning To Lead Learners Through Virtual Platform, IQAC of Loyola College of Education, 4 - 5 June, 2020

2020
56

Webinar, Mordern Marketing Practices in the Age of the Data, GRT Institute of Engineering and Technology, 5th June 2020

2020
57

Workshop, Enhancing Digital Competencies for Virtual Classroom, Dr. H.R. Gajwani College of Education,  June 8, 2020

2020
58

Online FDP, Digital Classroom Formation, Government Arts College, Coimbatore, 12th June 2020

2020
59

National Level webinar, New Trends and techniques in Digital Online Learning, Sree Siddaganga First Grade college of Arts & Commerce, 24th June 2020

2020
60

Online National Workshop, Managing Virtual Classrooms and open Educational Resources, Panjab University, Chandigarh, June 24, 2020

2020
61

One week virtual FDP, SEM using AMOS and Smart PLS, CMR College of Engineering & Technology , 14th to 19th July 2020

2020
62

Online Webinar, “Open-Source Tools For Data Analysis In Social Sciences”, Manipal Academy of Higher Education Manipal., 31st July 2020

2020
63

UGC-Sponsored Short-Term Courser, Outcome based education: Curriculum Design, Teaching, Learning and Assesment strategies, UGC- HRDC, Jawaharlal Nehru Technological University Hyderabad, 21st to 27th July 2020

2020
64

Webinar, Education Policy – 2020: the Challenges and Prospects, Acharya Institute of Graduate studies, Bengaluru, 17th August 2020

2020
65

Online National Discussion , Critical Review of India’s New Policy on Education 2020: Prospects and Challenges, Navjeevan Research & Development Society Dhanbad, Bhim Rao Ambedkar Sewa Sangh Hazaaribag, Human Empowerment & Research Society Varanasi, My Dream Life Foundation Jamshedpur , 20th August 2020

2020
66

Webinar, Formatting your Research Paper, Matterhere, 30th  August 2020

2020
67

National webinar, SMART PLS, SD Alliance Analytics, Bengaluru Karnataka, 28th & 29th  November 2020

2020
68

One week virtual FDP, Recent advances in Business studies- 2020, Karpagam Academy of Higher Education, 7th to  13th August 2020

2020
69

Online Skill Development Programme, Social Media Marketing, Bharathiar University- Coimbatore, 06th -16th October 2020

2020
70

Online Workshop, Data Analysis using Excel, Inspira Research Association  & Indian Accounting Association, Jaipur, 6th December 2020

2020
71

"From Fear To Resilience: Human Behavior and Perception during Pandemic”, NITTE School of Management, Karnataka, 29th& 30th July 2020

2020
72

Webinar, “Brain storming on assessment and accreditation framework of NAAC”, Padmashree Institute of Management and Sciences, 12th & 13th March 2021

2021
73

“Agriculture Ecosystem of Farmers in Jawadhu Hills: A SWOT analysis”, St Joseph University.

2022
74

Recent trends in Commerce, Management, Science, Humanities and Languages 

2022
75

International Conference on Emerging Trends in Online Teaching, Assessment and Learning (eTOTAL) organised by State Project Directorate (RUSA), Rashtriya Uchchatar Shiksha Abhiyan Tamil Nadu

2023

International Seminar Organized

S.No Description Year Held
1

UGC and NAAC sponsored International conference  organized at  Ethiraj college college for women, Chennai,  on “Developing competitive strength in Institutions of Higher learning in the changing scenario”.Jan 16-18, 2004.

2004
2

 “Innovative Trends in Business Practices for Sustainable Development” 

2016
3

Advanced statistical tools for publication in high tier Journals

2018
4

Statistical Analysis using SPSS & AMOS

2018
5

Research Proposal and Publication Strategies

2019
6

"Use of Elsevier Tools in Research Workflow"  in Association with Elsevier 

2020
7

Innovative Strategies and Practices in Business Management: Changing Dynamics in the New Normal

2021
8

Recent Advances In Sustainable Practices, Social Innovations And Entrepreneurship.

2022

International Seminar Participated

S.No Description Year Held
1

Paper Presented- International conference UGC& NAAC sponsored, "Changing Paradigms in Higher Education –Role Of Universities”, Ethiraj College for Women, 16-18th Jan 2004

2004
2

Eco friendly packages & their adoption by small traders”, Mohammed Sathak CollegeChennai-119, 30-31st Jan 2013

2013
3

International conference on “Changes, Challenges and Strategic reforms in management” held on 30th & 31st January 2013, organized by the Post graduate department of Business Administration, Mohamed Sathak college, Chennai. ISBN-9788192624808.

2013
4

"Corporate Social Responsibility practices in the Indian banking sector”, Jaya College OF Arts & Science, 28.08.2015

2015
5

International Seminar (UGC Sponsored), Management perspectives on Globalisation,Technology& Innovation, University of Madras, 18-19th Mar 2016

2016
6

International Seminar (UGC Sponsored), Emerging Trends in Business Excellence & International Business –India’s Perspective, University of Madras, 16.09.2016

2016
7

"Green Banking Practices of Private Sector Banks for Sustainable Development”, Nehru Memorial College Trichy, 16.02.2016

2016
8

"Impact of Social Media on creating a new learning Environment- An Analysis”, Sri Ganesh School of Business Management, 19.02.2016


2016
9

"Drawing Inspirations from the successful Tourism destinations “Kerala” – An analysis of applicability of the success factors to destinations in Tamil Nadu”, Bakthavatchalam College for Women, 10-11th August 2017


2017
10

"Impact of Digitization on Good Governance: A study with reference to Digital India Initiatives of the GoI", IPE, 22-23.Feb2018

2018
11

"Motivators of Gen Y Employees in the Private sector”, TNC, 10th March2018


2018
12

"Destination Marketing in Indian Medical Tourism”, Cochin University Of Science & Technology, 16-17 Mar 2018


2018
13

"Drivers Of Sharing Economy In Transport And Accommodation Sectors “, VIT, 15th& 16th June 2018


2018
14

"Impact of SBI merger with Its Associates on Customer satisfaction”, VVM’s Shree Damodar College of Commerce & Economics, Margo, Goa, 17, 08, 2018


2018
15

"Digital Marketing: An empirical examination on awareness and perception on Intrusive Marketing”, SAI RAM Institute of Management studies, 10th & 11th October, 2018


2018
16

International Workshop, Innovative Teaching and Learning: Tools and Techniques, UNOM & Women Christian College, 11.10.2019

2019
17

"Mobile Application Ecosystem in Agricultural Marketing in India- A Study”, The American College, 1st& 2nd February 2019


2019
18

"Impact of techno-strees on employee performance in the information technology sector”, The American College, 1st& 2nd February 2019

2019
19

"Understanding the consumer adoption of Mobile Payment Applications- Selected as Best Paper & Awarded with Cash Preze”, SRM Institute of Science & Technology, 20.03.2019


2019
20

"A comparitive study on US and Indian Trademark law”, University of Kerala, 26th& 28th March 2019

2019
21

"An Empirical study on Consumer Awareness on Digital Footprints”, SRM Institute of Science & Technology, 17th& 18th December 2019

2019
22

International Webinar, ICT Tools for Teaching, Testing and Evaluation , Stella Maris College, Chennai - India, May 25th 2020

2020
23

One Week International Virtual FDP, Moodle Learning Management System, Don Bosco College Central Library and IQAC, Itanagar, Arunachal Pradesh, June 15-19, 2020

2020
24

International Virtual Symposium, Paradigm shift in Education: From Teaching to Learning, Adamas University, 27th  June 2020

2020
25

"Technology Enabled Agriculture: Scope and Application”, The Institute Of Chartered Accountant Of Sri Lanka& GDER, 30.01.2020

2020
26

"An investigation into students’ perspectives on online courses “, Loyola College, Chennai, 5th& 6th March 2020

2020
27

"Technology at door step: Consumer perception on Food Delivery Aggregators”, T..John College IQAC & TJCASSR, 30th July 2020

2020
28

 

“Understanding Hedonic and Utilitarian Shopping Motivations During Covid- 19 Among the Youth in Chennai City”, Loyola College, Chennai.

2021
29

"An Empirical Analysis of the Factors Affecting the Adoption and diffusion of GEM in the Public Procurement “, DayanandaSagar University Bengaluru, 17th& 18th February 2021

2021
30

"Demographics and buying behaviour of consumers in social media.”, Jamal Mohamed College

2021
31

 “Digital Advertising: Role of Perceived Intrusiveness on Ad Avoidance behaviour” MICA and University of Southampton,

2022
32

 

Two Day Virtual International Conference, “Effect of Emotions in Commercials on the Consumers Purchase Intention Towards FMCG Merchandise”, Loyola College , Chennai.

2022
33

Impact Of Instructional, Peer And Technical Support On Students’ MOOCS Adoption”,  Shri Krishnaswamy College for Women 

2022
34

“Cryptocurrency In The G4 Countries: Regulations, Threats And Opportunities”,Rayat Shikshan Sanstha’s Karmaveer Bhaurao Patil College, Vashi, Navi Mumbai (Autonomous College)

2022
35

“Impact of the drivers of OTT Adoption On Behavioutal Intention To Use OTT Platform”, St. Claret College.

2022
36

AI for Sustainable Development- Challenges and Opportunities

2022
37

Multidisciplinary Academic Research, Innovation and Entrepreneurship at Patrician College of Arts and Science, Chennai in association with K.S.R College of Arts and Science for Women.

2023
// FLASH NEWS //
  • University of Madras attains category - 1 status from UGC |  NIRF Ranking - Ranked 39 in University Category 2024 |  University of Madras has been graded A++ in the NAAC Assessment

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