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From the Desk of the Vice Chancellor

Greetings!

As the Vice Chancellor of this premier university, I am extremely pleased to share this space to converse with all of you. The University of Madras is a post- sesquicentennial institution which has forged a glorious path for itself and has been the site for significant scientific discoveries as well as the beacon for national and regional societal transformation. It has successfully managed to hold aloft its tradition even while keeping up with the emerging trends. One reason for this is the way in which the university has kept alive its interactions with all the stakeholders.

The COVID 19 pandemic has introduced a ‘new normal’ and its impact is felt in the workings of the university as well. The students have been attending the lectures online. While online learning has the advantage of being anytime and anywhere, it has taken away the peer group interaction and peer learning which are integral aspects of the university experience. We look forward to welcoming you to the campus very soon. Meanwhile, our faculty and administration will continue to bring the best to the virtual classrooms. As students, you need to view the restrictions posed by the pandemic as a temporary deterrent. Your focus should be to gain the competencies to conduct application oriented research in order to evolve as useful citizens of our society.

Our university boasts of faculty with a high degree of knowledge and commitment to offer the best in teaching and research. Given the context of the pandemic, we need to redefine our teaching-learning processes to offer the best pedagogic experience to our students. Similarly, the post-pandemic era demands that we hone the employment potential and entrepreneurial capacity of our learners. This necessitates that we focus on sponsored research in cutting edge areas.

Our administrative staff have been the backbone of the university. While we move towards a transparent and complete e-governance model, we need more support from you. When the teaching-learning process at our university – from admission to certification -- is moving into the digital era, your skills and competencies need to keep pace.

At our university, we are gearing up for the final round of NAAC re-accreditation. This has offered us an opportunity to assess our Strengths, Weaknesses, Opportunities and Challenges. Further, it has made us more determined to reiterate our quality benchmarks in teaching, research and extension activities. We are aware of this responsibility and fully prepared for it because, our university has always encouraged individual thinking within the established frameworks. This is echoed in the words of Tim Burners Lee, who initiated the World Wide Web: “We are forming cells within a global brain and we are excited that we might start to think collectively. What becomes of us still hangs crucially on how we think individually.” Let us unite to make the educational experience at the University of Madras a synergy of the best minds and best thoughts.

Prof.Dr.S.Gowri

Vice-Chancellor
University of Madras

Dr.B.DevamaindhanB.E.,M.B.A.,M.Phil.,Ph.D

Professor
Department of Management Studies-IDE
4

Awards

16

Publications

2

Seminars / Conference

1

Projects

7

Ph.D Awarded

0

Ph.D Present

Publications

Articles (Total Articles: 15)

# Title Author Publisher Volume Year Page(s)
1 Mentoring Millennial Employees in Work place with reference to Hospitality Industry Dr.B. Devamaindhan Jijnasa 2021
2 Learning and Development Strategies Adopted in Recent Scenario to create young professionals-Organisation Fit In Hotel Industry Dr.B. Devamaindhan IJAS- International Journal of Aquatic Science 2021
3 Customer Perception Towards Food Ordering Mobile Applications [FOMA] Services Dr.B.Devamaindhan, M.Shanmugavel International Journal of Recent Technology and Engineering (IJRTE) 8, Issue 4S3 2019 219-224
4 Genetic Algorithm and Fuzzy logic Based Decision Making Technique for shop floor Control in Operations Management. Dr.B.Devamaindhan & others International Journal of Recent Technology and Engineering (IJRTE) 7, Issue -6S3 2019 91-98
5 Emotional Intelligence and Work life Balance of Employees in the Information Industry Dr.B. Devamaindhan An International Multidisciplinary Quarterly Research Journal 2019 221-226
6 Empirical Study on Competency Mapping of Employees in TNPL, Chennai Dr.B. Devamaindhan An International Multidisciplinary Quarterly Research Journal 2019 74-83
7 A study on Rewards and Recognition and its Impact on Employee Performance with reference to Select IT Sector Dr.B. Devamaindhan Review of Research Journal 2019
8 Evaluation of CRM in Public Sector Banks with reference to Chennai, India Dr.B. Devamaindhan Internal Journal of HRM and Research 2019
9 Role of Knowledge Management in bringing Innovation in Manufacturing Industry Dr.B. Devamaindhan Adalya Journal 2019
10 Learner’ satisfaction of PanAfrica E Network project – A case study with respect to MSc IT students Dr.B. Devamaindhan Journal of Emerging Technologies and Innovative Research Pages 2018 35-42
11 Implementation of water-to-Energy option through social CRM with Special Reference to Tamilnadu Dr.B. Devamaindhan Pollution Research-EM International 35 2016 545-547
12 Safety and Welfare Measures of Employees in Chennai Metro Rail limited Dr.B. Devamaindhan International Research Journal of Management and Humanities (Listed in ULRICH & CABELL Directory, TEXAS, USA) 2, Issue-2 2014
13 Training and Development of Employees at Mphsis Ltd, Chennai Dr.B. Devamaindhan Sims Journal of Applied Management & Research 1 2014
14 A Study on Growth, Issues and Problem of Credit Card Users in Kotak Mahindra Bank Dr.B. Devamaindhan Indo Global Journal of Applied Management Science 2 2014
15 Relationship Marketing in New Generation Banks Dr.B. Devamaindhan Business & Consumer Analytics / Tapan K Panda / Excel Books 2014

Papers (Total Papers: 1)

# Title Author Publisher Volume Year Page(s)
1 Motives, Strategies, Factors, Barriers and Success Factors of NPD in Fabrication Engineering Industry : Factor Analysis Dr. B. Devamaindhan Business Research 2019
// FLASH NEWS //
  • University of Madras attains category - 1 status from UGC |  NIRF Ranking - Ranked 39 in University Category 2024 |  University of Madras has been graded A++ in the NAAC Assessment

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