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From the Desk of the Vice Chancellor

Greetings!

As the Vice Chancellor of this premier university, I am extremely pleased to share this space to converse with all of you. The University of Madras is a post- sesquicentennial institution which has forged a glorious path for itself and has been the site for significant scientific discoveries as well as the beacon for national and regional societal transformation. It has successfully managed to hold aloft its tradition even while keeping up with the emerging trends. One reason for this is the way in which the university has kept alive its interactions with all the stakeholders.

The COVID 19 pandemic has introduced a ‘new normal’ and its impact is felt in the workings of the university as well. The students have been attending the lectures online. While online learning has the advantage of being anytime and anywhere, it has taken away the peer group interaction and peer learning which are integral aspects of the university experience. We look forward to welcoming you to the campus very soon. Meanwhile, our faculty and administration will continue to bring the best to the virtual classrooms. As students, you need to view the restrictions posed by the pandemic as a temporary deterrent. Your focus should be to gain the competencies to conduct application oriented research in order to evolve as useful citizens of our society.

Our university boasts of faculty with a high degree of knowledge and commitment to offer the best in teaching and research. Given the context of the pandemic, we need to redefine our teaching-learning processes to offer the best pedagogic experience to our students. Similarly, the post-pandemic era demands that we hone the employment potential and entrepreneurial capacity of our learners. This necessitates that we focus on sponsored research in cutting edge areas.

Our administrative staff have been the backbone of the university. While we move towards a transparent and complete e-governance model, we need more support from you. When the teaching-learning process at our university – from admission to certification -- is moving into the digital era, your skills and competencies need to keep pace.

At our university, we are gearing up for the final round of NAAC re-accreditation. This has offered us an opportunity to assess our Strengths, Weaknesses, Opportunities and Challenges. Further, it has made us more determined to reiterate our quality benchmarks in teaching, research and extension activities. We are aware of this responsibility and fully prepared for it because, our university has always encouraged individual thinking within the established frameworks. This is echoed in the words of Tim Burners Lee, who initiated the World Wide Web: “We are forming cells within a global brain and we are excited that we might start to think collectively. What becomes of us still hangs crucially on how we think individually.” Let us unite to make the educational experience at the University of Madras a synergy of the best minds and best thoughts.

Prof.Dr.S.Gowri

Vice-Chancellor
University of Madras

Dr. S. UshaM.B.A., Ph.D, SLET

Assistant Professor
Department of Management Studies
0

Awards

35

Publications

46

Seminars / Conference

1

Projects

0

Ph.D Awarded

0

Ph.D Present

Publications

Journals (Total Journals: 35)

# Title Author Publisher Volume Year Page(s)
1 Surrogate Advertising – Softly Promoting Hard Product Dr.S.Usha, A.V.R.Akshaya International Journal of Research in Management Studies (IJRMS) Vol.3 June 2014 67
2 A Study on Awareness of Government Initiatives for Entrepreneurs among Management Students Dr. S. Usha, P.Kalpana Test Engineering & Management Vol. 83 2020 Online
3 E-Wallet: An Analysis on Cost and Convenience Dr. S.Usha, Arockya Divya S F Test Engineering & Management Vol. 83 2020 Online
4 Data Science Analytics In Financial Markets Dr. S.Usha, K.Senthil Velan Test Engineering & Management Vol. 83 2020 Online
5 Contribution of implementation method and training with the reference to medical device quality management system in Chennai Dr.S.Usha Gedrag & Organisatie Review Vol. 33 2020 Online
6 Performance of NBFCS in India: A Comparative Financial Analysis Dr.S.Usha Aut Aut Researh Journal Vol XI 2020 Online
7 Developing Appropriate Metrics to Evaluate the Performance of Employees in IT Industry Dr.S.Usha, K.Sasikumar International Journal of Research in Humanities, Arts and Literature Vol.7 2019
8 A Study on Customer Perception towards Organic Green Products With Reference to Coimbatore Dr.S.Usha, P.Umadevi International Journal of Interdisciplinary Research in Arts and Humanities Vol.3 2018
9 A Study on HR Policies and Practices in Textile Industry With Reference to Coimbatore Dr.S.Usha, M.Purushothaman International Journal of Current Research and Modern Education Vol.3 2018 online
10 Adoption of TQM Practices among Employees With Reference to Manufacturing Sector in Coimbatore Dr.S.Usha, V.G.Geetha In the International Journal of Current Research and Modern Education Vol.3 2018 Online
11 A Study on Organisational Climate With Reference To ITES Companies in Coimbatore City Dr.S.Usha, K.Sasikumar International Journal of Interdisciplinary Research in Arts and Humanities Vol.3 2018 Online
12 An analysis of consumer behavior towards online shopping with reference to Coimbatore city Dr. S. Usha International Journal of Business Intelligence & Innovations Special Volume 2017 143
13 A Study on Stress Management Among Women Employees in Textile Industry Dr.S.Usha, A.V.R.Akshaya International Journal of Current Research and Modern Education 2017 online
14 Causes and impact of stress on the performance of IT employees with special reference to Coimbatore city Dr.S.Usha, A.V.R.Akshaya International conference on advances in commerce and management organized 2017 53
15 A study on consumer attitude towards organic food products with special reference to coimbatore district Dr.S.Usha, P.Umadevi International Journal of Current Research and Modern Education Vol.2 2017 Online
16 A Study on Impact Assessment of Culture and Climate Prevailing in I.T Companies Situated in Coimbatore Dr. S. Usha, K. Sasikumar International Journal of Current Research and Modern Education Vol.2 2017 Online
17 A Study on the Employee Motivation with Special Reference to Manufacturing Industry in Coimbatore Dr.S. Usha, M.Purushothaman International Journal of Interdisciplinary Research in Arts and Humanities Vol.2 2017 Online
18 Women Empowerment – Issues and Challenges Dr.S.Usha SVNC Research Journal Vol.12 2017 231
19 Role of Gender in Influencing Customer Attitude towards online advertising Dr.S.Usha Vels Management Journal Vol 6 2017 55
20 A study on consumer buying behavior of hair care products with reference to Coimbatore city Dr.S.Usha, P.Umadevi MIM International Journal of Management Research vol. 2 2016
21 Business sustainability – issues and challenges Dr.S.Usha, P.Umadevi International Journal of Business Intelligence & Innovations Special Volume 2016
22 A Study on Digital Marketing in India Dr.S.Usha, P.Umadevi International Journal of Research in management Studies Vol.6 2016 40
23 A Study on Challenges and Opportunities in E-HRM Dr. S. Usha, K. Sasikumar International Journal of Research in management Studies Vol.6 2016 46
24 A Study on Green Marketing: An Overview’ Dr.S.Usha, P.Umadevi International Journal of Research in management Studies Vol.6 2016 51
25 Organizational Climate and its impact on Performance Dr. S. Usha, K. Sasikumar International Journal of Research in management Studies Vol.6 2016 58
26 Employed women and their work life balance – An Overview Dr.S.Usha, P.Umadevi Annamalai journal of Management Volume 9 Issue 2 2015 37
27 Disruption of talents in multinational corporation Dr.S.Usha, K. Sasikumar International journal of Business Intelligence and innovations Vol.1, No.2 2015 64
28 Talent management – An over view Dr.S.Usha, K. Sasikumar Annamalai journal of Management 2015 66
29 Agile Manufacturing-Need of the hour Dr.S.Usha, K. Sasikumar International Journal of Revolution in Science and Humanity Vol. 5 2015 15
30 Challenges and Opportunities for Retailing in India Dr.S.Usha, M.Purushothaman International Journal of Revolution in Science and Humanity Vol.5 2015 21
31 Knowledge Management and its Effect on Organizational Performance Dr.S.Usha, A.V.R. Akshaya International Journal of Research in Management Studies Vol 4&5 2015 10
32 Technopreneurship Dr.S.Usha, P.Umadevi International Journal of Research in Management Studies Vol 4&5 2015 18
33 A study on stress management and work life imbalance of professional women Dr.S.Usha, A.V.R. Akshaya Annamalai Business Review Vol 9 Issue 1 2014 44
34 Consumer perception towards nutrition labeling of packaged food products in Chennai Dr.S.Usha International Journal of Multidisciplinary Educational Research Vol 3 Issue 6 2014 263
35 Recent trends in human resource management Dr.S.Usha, M.Purushothaman Annamalai journal of Management - 2014 64
// FLASH NEWS //
  • University of Madras attains category - 1 status from UGC |  NIRF Ranking - Ranked 39 in University Category 2024 |  University of Madras has been graded A++ in the NAAC Assessment

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