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From the Desk of the Vice Chancellor

Greetings!

As the Vice Chancellor of this premier university, I am extremely pleased to share this space to converse with all of you. The University of Madras is a post- sesquicentennial institution which has forged a glorious path for itself and has been the site for significant scientific discoveries as well as the beacon for national and regional societal transformation. It has successfully managed to hold aloft its tradition even while keeping up with the emerging trends. One reason for this is the way in which the university has kept alive its interactions with all the stakeholders.

The COVID 19 pandemic has introduced a ‘new normal’ and its impact is felt in the workings of the university as well. The students have been attending the lectures online. While online learning has the advantage of being anytime and anywhere, it has taken away the peer group interaction and peer learning which are integral aspects of the university experience. We look forward to welcoming you to the campus very soon. Meanwhile, our faculty and administration will continue to bring the best to the virtual classrooms. As students, you need to view the restrictions posed by the pandemic as a temporary deterrent. Your focus should be to gain the competencies to conduct application oriented research in order to evolve as useful citizens of our society.

Our university boasts of faculty with a high degree of knowledge and commitment to offer the best in teaching and research. Given the context of the pandemic, we need to redefine our teaching-learning processes to offer the best pedagogic experience to our students. Similarly, the post-pandemic era demands that we hone the employment potential and entrepreneurial capacity of our learners. This necessitates that we focus on sponsored research in cutting edge areas.

Our administrative staff have been the backbone of the university. While we move towards a transparent and complete e-governance model, we need more support from you. When the teaching-learning process at our university – from admission to certification -- is moving into the digital era, your skills and competencies need to keep pace.

At our university, we are gearing up for the final round of NAAC re-accreditation. This has offered us an opportunity to assess our Strengths, Weaknesses, Opportunities and Challenges. Further, it has made us more determined to reiterate our quality benchmarks in teaching, research and extension activities. We are aware of this responsibility and fully prepared for it because, our university has always encouraged individual thinking within the established frameworks. This is echoed in the words of Tim Burners Lee, who initiated the World Wide Web: “We are forming cells within a global brain and we are excited that we might start to think collectively. What becomes of us still hangs crucially on how we think individually.” Let us unite to make the educational experience at the University of Madras a synergy of the best minds and best thoughts.

Prof.Dr.S.Gowri

Vice-Chancellor
University of Madras

Dr. P.S. BUVANESWARIM.Com., M.Phil., M.B.A., P.G.D.I.B., Ph.D

Assistant Professor
Department of Commerce
2

Awards

47

Publications

124

Seminars / Conference

2

Projects

4

Ph.D Awarded

3

Ph.D Present

Publications

Articles (Total Articles: 2)

# Title Author Publisher Volume Year Page(s)
1 “Adoption of Mobile banking by Indian Urban customers” Published in Excellence in Management Practices, Annamalai University (2011). ISBN: 978-81-920303-5-7   P.S.BUVANESWARI, Dr SRIMATHY RAMALINGAM Excellence in Management Practices Annamalai University 2011 35-37
2 Customer Relationship Management  in Banks Published in Managerial challenges in Business, Annamalai University (2011). ISBN: 978-81-920303-5-7   P.S.Buvaneswari Managerial challenges in Business Annamalai University 2011 66-67

Papers (Total Papers: 7)

# Title Author Publisher Volume Year Page(s)
1 Role of Banks in integrating financial inclusion with digital inclusion in rural India Buvaneswari P.S , Gayathri.S International Journal of Contemporary Commerce Vol 6, Issue 1 September 2017 7-15
2 Green Washing: An Attitudinal and behavioural analysis of Consumers P.S. Buvaneswari ISBN-978-81-929581-2-5 Glow Plus Oct , 2015 187-193
3 Motivators of Gen Y Employees in the Private sector P.S. Buvaneswari , Magthalinonacial.I International Journal of Business Intelligence & Innovation Glow plus March 2018 247-253
4 From Fear to Resilience: Human Behaviour and Perception during Pandemic Swetha MS & PS Buvaneswari The Dawn Journal, ISSN- 2277 – 1786 Jul, 2020 94-103
5 Eco-Friendly Packages and their adoption by Small Traders in Chennai City P. S. Buvaneswari ISBN No.-978-81-926248-0-8 Mohammed Sathak College Jan-2013 154-156
6 Mandating IFRS to improve Accounting Quality N Ragavan , P.S. Buvaneswari ISBN-978-93-80657-89-9 Shanlax 2015 125-131
7 The role of Institutions of higher Learning in Promoting Women Entrepreneurship P. S. Buvaneswari , G. Rajalakshmi ISBN No.-978-93-81992-71-5 TNC 2014 36-38

Journals (Total Journals: 38)

# Title Author Publisher Volume Year Page(s)
1 Residents Perception on Tourism Effectiveness  P S Buvaneswari IIS -JCM Vol 6 Issue 1 Nov 2017 112-121
2 Destination Marketing in Indian Medical Tourism P.S.Buvaneswari, Ragetha T Emperor International Journal of Finance & management Research March 2018 240-241
3 Terrorism in India & its impact on Foreign Direct Investment  P S Buvaneswari PEZZOTTAITE JOURNALS_International Journal of Trade and Global Business Perspectives Spl Issue Vol -5 July-Sept 2016 2500-2506
4 Corporate Social Responsibility practices in the Indian Banking Sector P.S.Buvaneswari & Monika K, International Journal Of Business Intelligence and Innovations. Vol-III, Issue II August 2015 2348-4705
5   Assessing Students' Motivation In The Adoption Of Massive Open Online Courses (MOOCS).  Buvaneswari P. S., Swetha, M. S. & Chittibabu C V Research and Reflections on Education 21(1A) 2023 190-203.
6   Impact of Therapeutic Shopping Motivation and Therapeutic Shopping Value on Shopping Outcome.   Rajakrithiga, G., & Buvaneswari, P. S. Humanities And Social Science Studies 12 (1) 2023 79-86
7  Effect Of Emotions In Commercials On The Consumers Purchase Intention Towards FMCG Merchandise.  Ragetha, T., Buvaneswari,P.S. Journal of the Oriental Institute 71(01) 2022 39-46.
8   Impact Of Instructional, Peer And Technical Support On Students’ MOOCS Adoption.    Buvaneswari, P. S., Swetha, M. S. Journal of the Oriental Institute M.S. University of Baroda, 71(09) 2022 87-94
9    Cryptocurrency In The G4 Countries: Regulations, Threats and Opportunities.  P. S. Buvaneswari, T. Ragetha, M. S. Swetha Journal of Fundamental & Comparitive Research 9(1) 2022 80-87
10   Understanding Hedonic And Utilitarian Shopping Motivations During Covid- 19 Among The Youth In Chennai City.   Rajakrithiga, G., Buvaneswari, P. S., Utkal Historical Research Journal, 34(22) 2021 181-188.
11 Technology at Door Step: Consumer Perception on Food Delivery Aggregator P.S. Buvaneswari, M.S. Swetha, T. Ragetha, D. Nisha Materials Today Elseiver 2021
12 Demographics and Buying Behaviour of Consumers in Social Media. Nisha D, Buvaneswari P S Wesleyan Journal of Research Vol 14 Issue 3 2021 90-97
13 Drivers of Mobile Banking Application Adoption: A Structural Equation Modelling Approach Gayathri.S, Buvaneswari P.S ADALYA Journal Vol-9, Issue 1 WOS 2020 74-83
14 Understanding Customer’s awareness and Perception on Invasive Marketing Strategies Swetha M.S, Buvaneswari P.S Studies in Indian Place Names Vol 40 Issue 59 2020 123-128
15 An Investigation into students' perception on online courses  Nisha D, Buvaneswari P S Studies in Indian Place Names Vol 40 Issue 59 2020 705-709
16 Consumer Behaviour towards Mobile Banking Application Buvaneswari P.S, Gayathri.S International Journal of Emerging Technologies and Innovative Research Vol-VI, Issue 1 2019 May 467-480
17 A comparative study on US and Indian trademark laws Ragetha.T, Buvaneswari. P.S international Journal of Research Humanities, Arts and Literature (IJRHAL) Vol-VII, Issue 1 2019 MARCH 1-6,
18 Enterprise Gamification: A motivational Drive at Workplace  Buvaneswari P.S, Swetha M.S Indian Journal of Public Health Research & Development Vol-X, Issue 7, Scopus 2019 July 52-57
19 Blockchain Technology In Marketing Sector –A Tows Matrix Analysis. P.S.Buvaneswari, M S Swetha International Journal of Scientific Research and Review, Vol-VIII, Issue 1 2019 January 290-298
20 Impact of Technostress on Employee Performance in the Information Technology Sector. Buvaneswari. P.S., Kanimozhi.R, Journal of Applied Science and Computations Vol-VI, Issue 1 2019 January 1919-1925
21 Understanding the Consumer Adoption of Mobile Payment Application ,  Vidya T, Buvaneswari P.S International Journal of Research and Analytical Reviews 2019 FEB 357-363
22 Mobile Application Ecosystem in Agriculture Marketing in India  Buvaneswari P.S, Kottaisamy.U Journal of applied science and computations, Vol-VI, Issue 1 2019 1942-1947
23 Emotional Intelligence of Research Scholars: Empirical evidence from scholars’ Self -Assessment  P.S.Buvaneswari, M S Swetha ADALYA Journal Vol-8, Issue 10 WOS 2019 1254-1257
24 The Technology Acceptance Model: A review of theories and Models Gayathri.S, Buvaneswari P.S, International Journal of Research and Analytical Reviews Vol-6, Issue 2 2019 308-318
25 Impact of Digitization on Good Governance: A study with reference to Digital India Initiatives of the Government of India. P.S.Buvaneswari & SriPriya R K International Journal of Engineering & Scientific Research (IJESR) Vol 6 Issue 5 2018 May 52-64
26 Impact of SBI Merger  on Customer Satisfaction.  P.S.Buvaneswari, M S Swetha AJANTA Vol-VII, Issue 3 2018 July-Sept 113-119
27 Gamification-A game changer to revolutionize Business   P.S.Buvaneswari, M S Swetha Kaveripakkam College Journal of Management Research Vol 8 Issue 26 2018 Jan –March 28-33
28 Application Of Alternative Energy In Defence Establishments: An Overview. P.S.Buvaneswari, FarhatPerveen International Journal of Creative Research thoughts Vol-VI, Issue 2 2018 April 59-62
29 Digital Marketing: An Empirical Examination on Awareness and Perception on Intrusive Marketing Strategies P.S.Buvaneswari, M S Swetha International Journal of Engineering &Technology (IJET) UAE Vol 7 Issue 39, Scopus 2018 793-795
30 Demographic considerations in Mobile Banking Adoption - An Evaluation  P S Buvaneswari IJMT Vol 6 , Issue7 2016 July 74-82
31 Role of team leadership in enhancing effective team performance: A Review  P.S.Buvaneswari&Kuralmozhi C International Journal Of Business Intelligence and Innovations. Special Vol-III 2016 Jan 5-10
32 Human Rights & Environment    P S Buvaneswari Journal of Human resource Research Intercontinental Review, Vol-III, Issue I, 2015 Jan-Mar , 89-93
33 Job related Stress on teachers in Self-Financing Schools in Chennai  P.S.Buvaneswari International Journal of Scientific Research Volume 3, Issue 7 2014 72-74
34 Customers Perception Of Mobile Banking: Threat & Security Issues  Gayathri.S, Buvaneswari P.S Our Heritage Vol-68, Issue 1 2020 500-509
35 Analysis of Indian Travel Behaviour: Journey Towards Sustainable Tourism  P.S.Buvaneswari Indian Journal of Research Vol-IX, Issue 1 2019 46-52
36 Government E Market:Procurement Reimagined  Farhat Perveen, Buvaneswari P.S ADALYA Journal Vol-8, Issue 10, WOS 2019 1387- 1396
37 An Empirical Study on Consumer Awareness on Digital Footprints  Swetha M.S Buvaneswari P.S, Kottaisamy.U International Journal Of Advanced Science and Technology Vol-28, Issue 17 Scopus 2019 759-768
38 Exploring consumers awareness and experiences with green washing Dr P.S.Buvaneswari & Jayashree Journal of Intercontinental Management Research Consortium Volume IV, Issue 4 Spl Edition 2 Sep 2016 7-16
// FLASH NEWS //
  • University of Madras attains category - 1 status from UGC |  NIRF Ranking - Ranked 39 in University Category 2024 |  University of Madras has been graded A++ in the NAAC Assessment

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