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From the Desk of the Vice Chancellor

Greetings!

As the Vice Chancellor of this premier university, I am extremely pleased to share this space to converse with all of you. The University of Madras is a post- sesquicentennial institution which has forged a glorious path for itself and has been the site for significant scientific discoveries as well as the beacon for national and regional societal transformation. It has successfully managed to hold aloft its tradition even while keeping up with the emerging trends. One reason for this is the way in which the university has kept alive its interactions with all the stakeholders.

The COVID 19 pandemic has introduced a ‘new normal’ and its impact is felt in the workings of the university as well. The students have been attending the lectures online. While online learning has the advantage of being anytime and anywhere, it has taken away the peer group interaction and peer learning which are integral aspects of the university experience. We look forward to welcoming you to the campus very soon. Meanwhile, our faculty and administration will continue to bring the best to the virtual classrooms. As students, you need to view the restrictions posed by the pandemic as a temporary deterrent. Your focus should be to gain the competencies to conduct application oriented research in order to evolve as useful citizens of our society.

Our university boasts of faculty with a high degree of knowledge and commitment to offer the best in teaching and research. Given the context of the pandemic, we need to redefine our teaching-learning processes to offer the best pedagogic experience to our students. Similarly, the post-pandemic era demands that we hone the employment potential and entrepreneurial capacity of our learners. This necessitates that we focus on sponsored research in cutting edge areas.

Our administrative staff have been the backbone of the university. While we move towards a transparent and complete e-governance model, we need more support from you. When the teaching-learning process at our university – from admission to certification -- is moving into the digital era, your skills and competencies need to keep pace.

At our university, we are gearing up for the final round of NAAC re-accreditation. This has offered us an opportunity to assess our Strengths, Weaknesses, Opportunities and Challenges. Further, it has made us more determined to reiterate our quality benchmarks in teaching, research and extension activities. We are aware of this responsibility and fully prepared for it because, our university has always encouraged individual thinking within the established frameworks. This is echoed in the words of Tim Burners Lee, who initiated the World Wide Web: “We are forming cells within a global brain and we are excited that we might start to think collectively. What becomes of us still hangs crucially on how we think individually.” Let us unite to make the educational experience at the University of Madras a synergy of the best minds and best thoughts.

Prof.Dr.S.Gowri

Vice-Chancellor
University of Madras

Dr.S.YUVARAJM.Com.,M.B.A.,Ph.D.,

Assistant Professor

Dr.S.YUVARAJ is Assistant Professor in the Department of Commerce, University of Madras. He/She has graduated in Published 77 publications in Indian / international journals and papers in national/international seminars, organized & participated in 63 workshops/seminars. His/Her area of specialization is/are Commerce, OB, and HRM.International Business, 

My Profile
Address:

Contact:

Phone: +91- 44- 25399833
Mobile: 09677250996
Email: yuvaraj@unom.ac.in
drsyuva@gmail.com

Specialization

COMMERCE

OB

HRM

INTERNATIONAL BUSINESS

Qualification
    No data Found
Experience
    No data Found
Acheivements

National

  • Best Researcher Award from University of Madras during the academic year 2017 - 2018
Membership

National

  • Indian Institute of Public Administration
  • Indian Association for Management Development

International

  • International Organisation for Sustainanble Development
Awards
No data Found
Research
  • Publications
  • Projects
  • Ph.D Scholars
  • Post Doctoral Scholar

Publications

Articles (Total Articles: 67)
  • A Study on the Performance of Indian Agricultural Sectors in International Business,  Dr.S.Yuvaraj,  International Journal of Advanced Scientific Research and Development,  2394-8906,  (Sep,2016),  56-67
  • The Factors Influence the Entrepreneurs in International Business,  Dr.S.Yuvaraj,  International Journal of Advanced Scientific Research And Development,  2394-8906,  (Sep,2016),  68-76
  • Factors Influencing Consumer Attitude Towards Online Shopping,  Dr.S.Yuvaraj,  International Journal of Advanced Scientific Research and Development,  2394 - 8906,  (Sep,2016),  177 - 180
  • Viability of “Make in India” - India's Manufacturing  Competency in Global Market,  Dr.S.Yuvaraj,  International Journal of Advanced Scientific Research and Development,  2394 - 8906,  (Sep,2016),  220 - 225
  • Supply chain Performance Determinants of Indian Manufacturing Firms,  Dr.S.Yuvaraj,  International Journal of Advanced Scientific Research and Development,  2394 - 8906,  (Sep,2016),  226 - 233
  • Cross Culture Management of IT Professionals in Chennai City,  Dr.S.Yuvaraj,  International Journal of Advanced Scientific Research and Development,  2394 - 8906,  (Sep,2016),  339-345
  • A Study on the Consumer Behaviour Relating to Food Product Packaging.,  Dr. S.Yuvaraj,  Asian Journal of Research in Social Sciences & Humanities,  2250-1665,  (Sep,2014),  26 – 30
  • Challenges of Indian Insurance Industry in the Globalized Business Environment.,  Dr. S.Yuvaraj,  Shanlax International Journal of Commerce.,  2320-4168,  (Sep,2014),  62 – 67
  • Contract employees Perception on Job Satisfaction in Service Sector Industries in Chennai.,  Dr. S.Yuvaraj,  International Journal of Research & Business Innovation,  2321-5615,  (Oct 2014),  118 -123
  • Consumer Perception on Chinese Electronic Products.,  Dr. S.Yuvaraj,  International Journal of Research & Business Innovation,  2321-5615,  (Oct 2014),  124 -131
  • A Study on Internal Migration of Employees and its Impact on Their Psychological Wellbeing,  Dr.S.Yuvaraj,  Journal of Emerging Technologies and Innovative Research,  5,  (May 2018),  527-530
  • A Study on The Impact of Organisational Change on IT Employees,  Dr.S.Yuvaraj,  Review of Research,  7,  (May 2018),  68-72
  • A Study on The Application of Technology in Business of the Women Entrepreneurs,  Dr.S.Yuvaraj,  Emperor International Journal of Finance and Management Research (EIJFMR),  4,  (March 2018),  231-236
  • The Recent Trends in Technology and Its Impact on the Human Resources in the Organisations,  Dr.S.Yuvaraj, Sheila Eveline.N,  Bodhi International Journal of Research In Humanities, Arts and Science,  2,  (March 2018),  72-75
  • Impact of Technology on Human Resource Management.  ,  Dr. S.Yuvaraj,  International Journal of Business Intelligence and Innovations,  2348-4705,  (Mar2016),  449 – 456
  • A Study on the Perception of Exporters/ Importers on the Factors Influencing International Trade.,  Dr. S.Yuvaraj,  International Journal of Business Intelligence and Innovations,  2348 4705,  (Mar,2016),  457- 463
  • Stakeholders’ Responsibility Towards Pollution Control,  Dr. S.Yuvaraj,  Public - Private Partnership A Viable Synergy for Sustainable Development,  978-93-85374-40-1,  (Mar,2016),  297-301
  • Nugarvor Vizhipunarvu – Oru Parvai,  Dr. S.Yuvaraj,  Kavanam – Palthurai Paarvai,  978-93-81992-19-7,  (Mar, 2015),  358-362
  • A Study on The Factors Influencing Women Entrepreneurial Attributes Towards Their Entrepreneurial Development,  Dr.S.Yuvaraj, M. Sujatha,  Research Directions,  5,  (June 2018),  23-31
  • A Study on Motivation of Employees in the Digital Age,  Dr.S.Yuvaraj, Sheila Eveline.N,  International Journal of Management, IT & Engineering,  8,  (June 2018),  211-215
  • A Study on the Brand Choice Decisions of Consumers With Reference to Cosmetics,  Dr. S.Yuvaraj,  INDIAN JOURNAL OF APPLIED RESEARCH,  2249-555X,  (June 2014),  14 - 18
  • A Comparative Analysis of BRICS with World Economy,  Dr.S.Yuvaraj, G. Chandrasekar,  Kaveripakkam College Journal of Management Research,  7,  (July-Sep 2017),  10-18
  • INFLUENCE OF ADVERTISEMENTS IN THE PURCHASE DECISION MAKING OF CHILD CENTRED PRODUCTS,  Dr.S.Yuvaraj, Anne Mary Antony,  International Journal of Mechanical Engineering and Technology (IJMET),  9,  (July 2018),  163-169
  • INFLUENCE OF DIGITAL MARKETING ON BRAND BUILDING,  Dr.S.Yuvaraj, R. Indumathi,  International Journal of Mechanical Engineering and Technology (IJMET),  9,  (July 2018),  235-243
  • A STUDY ON THE ROLE OF TECHNOLOGY ON EMPLOYEE BEHAVIOUR AND THEIR PERFORMANCE,  Dr.S.Yuvaraj, R. Nadheya,  International Journal of Mechanical Engineering and Technology (IJMET),  9,  (July 2018),  244-251
  • CONSUMERS’ PERCEPTION TOWARDS CASHLESS TRANSACTIONS AND INFORMATION SECURITY IN THE DIGITAL ECONOMY,  Dr.S.Yuvaraj, Sheila Eveline.N,  International Journal of Mechanical Engineering and Technology (IJMET),  9,  (July 2018),  89-96
  • A Study On Impact of Demonetisation on the Usage of E-Wallets among the College Students with Special Reference to Chennai ,  Dr.S.Yuvaraj, Akhil. P,  Sumedha Journal of Management,  7,  (July - September 2018),  87-93
  • A STUDY ON ROLE OF FDI IN INDIAN ECONOMIC DEVELOPMENT,  Dr.S.Yuvaraj, Akhil. P,  Journal of Management (JOM),  5,  (July - August 2018),  55-61
  • EMPLOYEE RETENTION STRATEGY IN BPO COMPANIES,  Dr.S.Yuvaraj, S. Siva,  Journal of Management (JOM),  5,  (July - August 2018),  50-54
  • THE FACTORS INFLUENCING THE BUYING BEHAVIOUR OF THE CONSUMERS WITH DIGITAL PAYMENT MODES,  Dr.S.Yuvaraj, S. Bhavani,  Journal of Management (JOM),  5,  (July - August 2018),  74-80
  • INFLUENCES OF SOCIAL MEDIA ON THE HUMAN RESOURCE FUNCTIONS OF AN ORGANIZATION,  Dr.S.Yuvaraj, M. Divya,  Journal of Management (JOM),  5,  (July - August 2018),  147-152
  • Business Models in the Digital Economy of India,  Dr.S.Yuvaraj,  Emperor International Journal of Finance and Management Research (EIJFMR),  4,  (January 2018),  1-4
  • Consumers Perception on After Sales Service of Smartphones.,  Dr. S.Yuvaraj,  Global Research Review in Business and Economics.,  2395-4671,  (Jan, 2015),  14 – 20
  • Make In India – A Study on Manufacturing Sector,  Dr. S.Yuvaraj,  International Journal of Business and Administration Research Review,  2348-0653,  (Jan - Mar,2016),  318 – 321
  • Make in India Policy on Tourism Towards Sustainable Development.,  Dr. S.Yuvaraj,  International Journal of Business Adminstration Research Review,  2348-0653,  (Jan - Mar,2016),  467 – 470
  • A Study on Foreign Direct Investment Trends in India.,  Dr. S.Yuvaraj,  International Journal of Advanced Scientific Research & Development,  2394-8906,  (Aug, 2015),  264-270
  • A study on investors behaviour towards investment during financial crisis ,  Dr.S.Yuvaraj, Shanmuga Priya,  Kala Sarovar,  24,  (2021),  118-122
  • Factors influencing women entrepreneurial decision making styles in MSMEs,  Dr.S.Yuvaraj, M. Sujatha,  International Journal of Scientific and Technology Research,  8,  (2019),  3515-3517
  • Sustainable Tourism and the Community Participation for Promotion of Tourism (With Reference to Tourism Spots in East Coast Road, Chennai),  Dr.S.Yuvaraj, Suganya Priya,  Journal of Management Research and Analysis,  6,  (2019),  291-294
  • Comparative analysis of India’s export with BRICS countries ,  Dr.S.Yuvaraj, Priya. K,  European Journal of Business and Social Sciences,  7,  (2019),  621-630
  • The factors influencing the innovative women entrepreneurial leadership role in food and food processing industry in MSME’s,  Dr.S.Yuvaraj, M. Sujatha,  International Journal of Business Management and Research,  10,  (2019),  35-41
  • The role of digital marketing in healthcare sector ,  Dr.S.Yuvaraj, Sheila Eveline. N,  Studies in Indian Place Names,  40,  (2019),  1498-1502
  • Talent management on employee retention ,  Dr.S.Yuvaraj, S. Bhavani,  Research Review International Journal of Multidisciplinary,  (2018),  114-116
  • A Study on the Human Resource Functions in the Digital Era,  Dr.S.Yuvaraj, M. Divya,  Research Review International Journal of Multidisciplinary,  (2018),  70-73
  • A Study on the Influence of Advertisements and Peer Groups in Purchase Decision Making Process,  Dr.S.Yuvaraj, Anne Mary Antony,  Research Review International Journal of Multidisciplinary,  (2018),  74-79
  • Consumer’s Perception on Digital Marketing Channels and their Influence on Buying a Smartphone,  Dr.S.Yuvaraj, R. Indumathi,  Research Review International Journal of Multidisciplinary,  (2018),  89-93
  • Supply Chain Management and Logistics in New Business Models,  Dr.S.Yuvaraj, R. Nadheya,  Research Review International Journal of Multidisciplinary,  (2018),  171-173
  • The Factors influencing Marketing Strategy of XIAOMI Electronic Products,  Dr.S.Yuvaraj and Suganya Priya,  Research Review International Journal of Multidisciplinary,  (2018),  174-179
  • The Impact of Emerging Technologies on Higher Education,  Dr.S.Yuvaraj, Siva. S,  Research Review International Journal of Multidisciplinary,  (2018),  462-464
  • A Study On The Issues Faced by the Consumers of Online Transport Network Companies,  Dr.S.Yuvaraj and Siva. S,  International Journal of Research and Analytical Reviews,  5,  (2018),  21-28
  • The role of emotional intelligence towards employee commitment,  Dr.S.Yuvaraj, Sheila Eveline. N,  International Journal of Pure and Applied Mathematics,  119,  (2018),  371-378
  • A Study on the Factors Influencing Women Entrepreneurial Leadership Styles in MSMEs,  Dr.S.Yuvaraj, M. Sujatha,  Review of Research,  8,  (2018),  37-44
  • Future of Logistics in Emerging Business Models – An Overview,  Dr.S.Yuvaraj, Sheila Eveline. N,  Research Journal of Commerce and Behavioural Science,  8,  (2018),  22-26
  • A study on the factors influencing the women entrepreneurs towards agro-based and allied entrepreneurial activities ,  Dr.S.Yuvaraj, M. Sujatha,  International Journal of Business Intelligence and Innovation,  4,  (2017),  562-567
  • Application and performance of supply chain in manufacturing industries,  Dr.S.Yuvaraj, BB. Shantharam,  International Research Journal of Management and Humanities,  4,  (2017),  178-182
  • The role of SVEP as the creator of entrepreneurship for rural development ,  Dr.S.Yuvaraj, M. Sujatha,  International Research Journal of Management and Humanities,  4,  (2017),  277-280
  • Mobility rate of migrants in Tamil Nadu- An investigation with Indian census,  Dr.S.Yuvaraj, H. Krupanandhan,  International Research Journal of Management and Humanities,  4,  (2017),  281-284
  • Moving towards digital economy- with reference to E-wallet,  Dr.S.Yuvaraj, M.S. Suganthiya,  International Research Journal of Management and Humanities,  4,  (2017),  302-304
  • Problems and preventive measures in cyber crime,  Dr.S.Yuvaraj, N.Thilagavathy,  International Research Journal of Management and Humanities,  4,  (2017),  297-301
  • Impact of advertisement on consumers brand preferences,,  Yuvaraj.S,  Article,  International journal of Marketing and Management Research,  (2013), 
  • A study on the performance of insurance companies in Ethiopia,  Yuvaraj.S,  Article,  Journal of Marketing, Financial Services & Management Research,  (2013), 
  • Evaluating the Design of Accounting Information System and its Implementation in Ethiopian Manufacturing Industries,  Yuvaraj.S,  Article,  The International Research Journal of Science & IT Management,  (2013), 
  • Analysis of the Strategic Orientation of HRD Practices and Managers’ Awareness Towards the Concepts of HRD in Ethiopia,  Yuvaraj.S,  Article,  The International Research Journal of Social Science and Management,  (2013), 
  • Financial Performance Analysis of GOHE Cooperatives Savings and Credit Union –  in  Bure  Woreda, Ethiopia,  Yuvaraj.S,  Article,  The International Research Journal of Economics and Business Studies,  (2013), 
  • Consumers Perspectives on the Factors affecting E – Ticketing Practices at Ethiopian Air Lines,,  Yuvaraj.S,  Article,  The International Research Journal of Economics and Business Studies,  (2013), 
  • Evolution of Tourism Marketing in India,,  Yuvaraj.S,  Article,  CSSEAS, University of Madras,,  (2009), 
  • Factors affecting training programme outcomes,,  Yuvaraj.S,  Journal,  Indian Journal of Training & Development,,  (2005), 
Papers (Total Papers: 4)
  • A Study on Agricultural initiatives by Kudumbashree,  Dr.S.Yuvaraj, Akhil. P,  Women in Indian Agriculture,  (March 2018),  119-125
  • Influence of Mobile Applications (APPs) on Employee Work life,  Dr.S.Yuvaraj, Sheila Eveline.N,  Make In India-Vision into Reality,  (March 2018),  185-188
  • Work Life Balance: A Challenge among the employees working in the IT sector,  Dr.S.Yuvaraj, M. Kotteeswari,  Latest Innovation in Management Science – A Global Perspective,  Vijay Nicole Imprints Private Limited,  (2016),  101-104
  • Cost-reduction framework in international human resource management  ,  Dr.S.Yuvaraj, M. Kotteeswari,  e-India: Synergizing financial inclusion, IT and business,  Sri Maruthi Publisher,  (2016),  250-256
Books (Total Books: 6)
  • The 80-20 Principles applied to Improve Organizational Performance,  Dr. S.Yuvaraj,  Life, work and Leadership in Organisations,  978-81-92131-00-3,  (Jan, 2016), )
  • Impact  of Organizational Climate on Employee Retention,  Dr. S.Yuvaraj,  Life,Work and Leadership in Organisations,  978-81-92131-00-3,  (Jan, 2016), )
  • The future of India : The Challenges Ahead,  Dr.S.Yuvaraj, G. Chandrasekar,  India’s March Towards Development-2030 Issues and Challenges,  (August 2017), ) 138-150, 
  • Human Resource Development’,,  Yuvaraj.S,  Book,  Virnda Publication, New Delhi,  (2008), )
  • ‘International Marketing’,,  Yuvaraj.S,  Book,  Virnda Publication, New Delhi,  (2004), )
  • ‘International Transport & Logistics’,  Yuvaraj.S,  Book (In Press),  Virnda Publication, New Delhi,  )

Projects (Total Projects : 1)

Title:A Study of Implication and Impact of WTO on Insurance Sector in India

Duration:2005-2008
Funded by:UGC

Funded Amount (in Lakhs.):195000

Awarded Scholars
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Post Doctoral Scholars (0)

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